Brand Tone

Sentimental, Personal, and Artisanal.

Brand Values

• •Celebration of Memory
• •Thoughtful Gifting
• •Authenticity and Craftsmanship
• •Elegance and Simplicity
• •Customer Joy

Best Practices

• •Lead with Emotion, Not the Product: Always start with the feeling. Instead of 'Buy our custom posters,' use language like 'Celebrate your story' or 'Remember that perfect night.'
• •Use 'Storytelling' Keywords: Consistently integrate words like memory, moment, journey, story, celebrate, unique, and unforgettable into all copy to reinforce the brand's core mission.
• •Emphasize Origin and Craft: Always include phrases like 'Handcrafted in Normandy,' 'Artisanal creation,' or 'Made with care in our French workshop' to build value and trust. This is a powerful differentiator.
• •Focus on the Recipient's Reaction: Frame the product's value around the joy of giving and receiving it. Use copy like, 'The gift that will leave them speechless,' or 'Give a truly moving and personal gift.'
• •Maintain a Warm and Elegant Voice: Write in a tone that is both sophisticated and approachable. Use 'you' and 'your' to speak directly to the customer, making the experience feel personal and guided, from the first ad to the final purchase.

Social Perception

Customers view the brand as a source of beautiful, high-quality, and deeply personal gifts, often exceeding expectations and creating emotional responses. The 'Made in France' aspect builds trust and appreciation. The general audience, particularly on TikTok, perceives the brand as romantic, creative, and authentic, with products seen as ideal for special occasions and sentimental gifting for loved ones.

Copy Examples

• •The night you met. The day they were born. Some moments deserve more than a memory. Frame your special night forever with a custom moon phase print, handcrafted with love in our Normandy workshop.
• •Your Story, Beautifully Told. Discover unique, personalized gifts that celebrate the moments that matter most.
• •More than just a poster, this is a piece of your history. We capture the exact phase of the moon from your most unforgettable date, creating a timeless and elegant tribute to your unique memory. The perfect gift for anniversaries, births, or the day your journey began.
• •Packing this order for a first wedding anniversary. We are so honored to be a small part of your biggest moments. ✨ #customgift #moonphase #lovestory #giftideas
• •A Gift as Unique as Your Love Story 💌