Brand Tone

Friendly and Approachable, Informative and Service-Oriented, Enthusiastic and Convivial, Professional

Brand Values

• •Quality
• •Service
• •Convenience
• •Variety/Choice
• •Local Connection/Community
• •Enjoyment/Celebration

Best Practices

• •Always Prioritize Friendliness and Helpfulness: Start and end interactions with a positive and approachable tone. Use language that shows you're eager to assist and make the customer's experience pleasant.
• •Emphasize Convenience and Ease: Clearly communicate how your service makes the customer's life easier (e.g., "save time," "hassle-free," "delivered to your door").
• •Speak the Language of Enjoyment: Connect your products to positive experiences – celebrations, relaxation, social gatherings. Use evocative words that appeal to the senses and the joy of a good drink.
• •Maintain a Professional Standard: Ensure all copy is grammatically correct, clear, and provides accurate information about products, pricing, and delivery. This builds trust and reinforces quality.
• •Be Authentically Local (when appropriate): Continue using Dutch in social media for the local market, reference local events or seasons if relevant, and subtly remind customers of your roots (e.g., "your trusted local drinks expert"). This builds a stronger connection with the community.

Social Perception

Customers generally perceive Claessens Home Delivery (and its associated physical store Dranken Claessens) positively. The brand is seen as reliable, offering a good selection of products and friendly service. The convenience of home delivery is a key attractive factor. There's an implicit trust likely stemming from the established reputation of the physical store. The brand is associated with social gatherings, personal enjoyment, and a touch of indulgence.

Copy Examples

• •Headline: Weekend Plans? We Deliver the Cheers! Body: Don't let an empty fridge dampen your spirits! From crisp white wines to your favorite craft beers and celebratory bubbles, Claessens Home Delivery brings the best sips directly to your doorstep. Order now and let the good times flow! #ClaessensDelivers #WeekendVibes #HomeDeliveryService
• •Headline: Discover Your New Favorite Tipple! Body: Our shelves (both virtual and real!) are stocked with an exciting range of spirits, liqueurs, and exclusive finds. Need a recommendation? Our friendly team is always happy to help you explore. Quality drinks, expert advice, delivered with a smile. What will you try next? #DrinkDiscovery #QualitySpirits #ClaessensChoice
• •Headline: Effortless Entertaining Starts Here. Body: Hosting a get-together? Let us handle the drinks! With our wide selection and fast, reliable home delivery, you can focus on your guests while we take care of the refreshments. Easy ordering, happy hosting! #PartyPlanning #DrinksDelivered #ClaessensHome
• •Headline: The Perfect Gift, Delivered. Body: Looking for a thoughtful present? A fine bottle of wine, a special gin, or a curated gift set from Claessens Home Delivery always impresses. Choose from our selection or ask for a personalized recommendation. We'll even deliver it for you! #GiftIdeas #DeliveredWithCare #SpecialOccasions
• •Headline: Quality Sips, Just a Click Away! Body: Why go out when the best can come to you? Claessens Home Delivery offers a premium selection of beverages with the convenience you deserve. Explore our webshop today and experience top-notch service from a trusted local name. #ShopOnline #BeverageDelivery #SupportLocalBE