Brand Tone

Personable, encouraging, and passionate, with a welcoming and friendly approach. The brand also exhibits humble transparency, acknowledging the human element in creation.

Brand Values

• •Empowerment and Beauty
• •Handmade Artistry
• •Small Business and Community Support
• •Authenticity and Transparency
• •Customer Connection

Best Practices

• •Always use 'I' and 'my' when talking about the creation process and 'you' when addressing the customer to maintain the personal, one-on-one connection central to the brand.
• •Continuously use words like 'handcrafted,' 'small batch,' 'unique,' and 'artfully made' to reinforce the brand's core value of artistry over mass production.
• •Incorporate words like 'fabulous,' 'confident,' 'beautiful,' and 'unique' when describing the customer and the feeling the jewelry should evoke, aligning with the brand's mission to empower.
• •Be transparent by occasionally mentioning the care that goes into each piece or the nature of handmade items, which builds trust and authenticity.
• •Foster community by ending social media posts with a question to encourage comments and actively replying to comments and DMs to nurture the direct-to-customer relationship.

Social Perception

Clady Byrd Designs is perceived as a highly positive, genuine small business run by a passionate individual. Customers engage enthusiastically, appreciating the emphasis on handmade quality, unique items, and the personal story of the owner, fostering a strong community connection.

Copy Examples

• •Ready for a little pop of color? ✨ Our new collection has officially landed! Each piece is designed and handcrafted with so much love, ready to make you feel as fabulous as you are. Which pair is calling your name? Let me know below! #HandmadeJewelry #PolymerClayEarrings #ShopSmall #CladyByrdDesigns
• •Capture the warmth of a sunset with these stunning arch earrings. Artfully crafted in small batches, no two pairs are exactly alike—just like you. Lightweight, unique, and designed to bring a touch of confidence to your day. When you wear these, you're not just wearing earrings; you're wearing a piece of art.
• •Hey fabulous friend! As a special thank you for being part of the Clady Byrd Designs family, here’s a sneak peek at our upcoming Fall Collection before anyone else sees it. Plus, enjoy an exclusive 15% off your next order with code THANKYOU15. You deserve to treat yourself!
• •Tired of mass-produced jewelry? At Clady Byrd Designs, every piece is handcrafted with passion in Oklahoma. We believe in empowering women through unique designs that are as special as the individuals who wear them. Support a woman-owned small business and find your new favorite pair today! Shop Now.
• •From my hands to yours. Hi, I'm Chelsea! I started Clady Byrd Designs with a simple mission: to create beautiful, handcrafted pieces that enhance the amazing beauty I see in every woman. This isn't just a business; it's a passion for creativity and a commitment to making you feel confident and fabulous. Thank you for supporting this dream.