Brand Tone

Professional and Expert, Innovative and Solution-Oriented, Direct and Informative, Accessible (despite the technical nature)

Brand Values

• •Experience and Expertise
• •Innovation
• •Accessibility and Simplification
• •Transparency
• •Customer Service/Support
• •Collaboration

Best Practices

• •Maintain Professional Language: Always use clear, precise, and industry-relevant terminology. Avoid overly casual slang or jargon that might not be understood by a professional audience.
• •Highlight Expertise & Innovation: Consistently weave in messaging about the company's years of experience, successful projects, and the unique benefits of its online tools and services.
• •Focus on Solutions and Benefits: Frame communications around how the brand helps solve customer problems (e.g., simplifying pricing, providing access to complex systems, offering engineering support) rather than just listing features.
• •Ensure Clarity and Accessibility: Even when discussing technical products, strive for clarity. Explain concepts in a way that is understandable, reinforcing the brand's value of making these systems accessible.
• •Develop a Comprehensive Style Guide: Create an internal document that outlines the brand's tone of voice, key messaging points, preferred terminology, and examples of on-brand copy. This ensures consistency across all team members and communication channels.

Social Perception

Experienced, innovative, and solution-focused entity in the specialized field of facades and technical floors.

Copy Examples

• •Headline: 20+ Years of Facade Expertise, Now at Your Fingertips. Get an Instant Price with Our Online Calculator. Body: Stop guessing, start planning. CladdingPrices.com offers an innovative online tool to estimate your ventilated facade or technical floor project costs. Leverage our decades of industry leadership for transparent, immediate pricing.
• •Headline: Transform Your Project with Advanced Facade Systems. Simplified by CladdingPrices.com. Body: From design to installation, Cladding & Floors provides comprehensive solutions for architects and builders. Explore our cutting-edge systems and discover how our expertise can bring your vision to life, efficiently and effectively.
• •Headline: The Future of Facade Pricing is Here. Smart, Fast, Reliable. Body: Why wait for quotes? Our online calculator delivers prompt, data-driven price valuations for a wide range of cladding and flooring systems. Experience the innovative approach of CladdingPrices.com.
• •Headline: Your Partner in Ventilated Facades and Technical Floors. From System Sales to Full-Scale Engineering. Body: Cladding & Floors isn't just a supplier; we're your project partner. With over two decades of global experience, we offer unparalleled expertise and a commitment to making complex systems accessible.
• •Headline: Access Premium Facade Solutions. Join Our Network of Professionals. Body: Are you an architect, builder, or materials manufacturer? CladdingPrices.com invites you to explore our VIP programs, collaborator networks, and distributor opportunities for exclusive access to services and systems.