Brand Tone

Friendly and Approachable, Helpful and Customer-Oriented, Conscious and Responsible

Brand Values

• •Personalization & Uniqueness
• •Quality
• •Customer Satisfaction & Service
• •Sustainability
• •Passion for Design

Best Practices

• •Emphasize Sustainability Clearly and Consistently: Don't just mention print-on-demand; explain *why* it's a conscious choice (reducing waste) and highlight other sustainable practices (like PEFC wood) across all platforms.
• •Showcase Customer Stories and Reviews: Use customer testimonials and photos to highlight the positive experiences others have had with ASRdesigns.
• •Highlight the Personalization Aspect: Emphasize the ability to create custom designs and line art, showcasing examples and the process.
• •Reinforce Aimée's Role: Continue to highlight Aimée's involvement and personal touch to build trust and connection with customers.
• •Maintain Consistent Visuals: Ensure all visuals across platforms are high-quality and consistent with the brand's aesthetic.

Social Perception

Positive, Trusted, Artistic & High-Quality, Personal Touch

Copy Examples

• •"Handmade with love ✨"
• •"Need a unique piece for your little one's room? Our personalized posters are the perfect touch!"
• •"We print on demand to reduce waste, so you can feel good about your purchase."
• •"Aimée is always here to help you create the perfect design. Get in touch today!"
• •"Top quality posters and beautiful printing - a super nice addition to any room."