Brand Tone

Personal, relatable, authentically Southern, candid, informal, encouraging, familiar, trusting, motivational, humorous, friend-like.

Brand Values

• •Family-Centric
• •Authenticity and Transparency
• •Female Empowerment and Motherhood
• •Handmade and Personal
• •Positivity and Faith

Best Practices

• •Always Use "Hey Y'all": Start communications, especially emails and social media captions, with this signature Southern greeting to maintain a consistent and friendly entry point.
• •Tell the Story: Weave the brand's origin story —a hobby that grew into a family business —into product descriptions and social posts. This reinforces the value of handmade quality and personal investment.
• •Speak from the "I": Write copy from the owner's perspective ('I designed this because...', 'My favorite part is...'). This maintains the personal connection that is central to the brand's appeal.
• •Embrace the Chaos: Be authentic about the realities of being a "mompreneur." Sharing relatable struggles and triumphs in your copy will resonate deeply with your target audience and strengthen community bonds.
• •Mix Motivation with Promotion: Balance product-focused posts with empowering and encouraging messages. Copy should not only sell a product but also uplift the customer, aligning with the brand's perceived values of positivity and support.

Social Perception

Highly positive, genuine, trustworthy small business, appreciated for product quality and owner's personality, perceived as a go-to source for custom shirts and unique gifts, with a strong community built around the owner's relatable online presence. Customers are loyal and invested in both the products and the person behind them.

Copy Examples

• •Some days just need a little extra sparkle and a whole lot of caffeine. ✨ Our new glitter tumblers are here to handle both! Designed for the mamas who do it all and still make it look easy. Which color is calling your name? Shop the link in our bio!
• •Made for early mornings, late nights, and everything in between. This isn't just a t-shirt; it's your new uniform. Crafted from the softest cotton and designed by a mom who gets it, it’s the perfect reminder that you're doing an amazing job. Wear it proudly. You've earned it.
• •A little peek at the chaos behind the creativity! Packing orders today with my two tiny assistants. Every package that leaves our home is filled with so much love and gratitude. Thank y'all for keeping this dream going! #momboss #smallbusiness #familybusiness
• •Hey Y'all, A Little Something Special Inside For You!
• •From Our Home to Yours. Family-run and filled with heart. Welcome to CK's Boutique & Designs—we're so glad you're here.