Brand Tone

Educated, Sophisticated, Reassuring

Brand Values

• •Efficacy
• •Science
• •Trust
• •Quality
• •Customer Satisfaction

Best Practices

• •Develop a Comprehensive Brand Voice Guide.
• •Clearly document the brand's personality and tone attributes (e.g., Educated, Sophisticated, Reassuring).
• •Create a 'do's and don'ts' list for language.
• •Provide examples of on-brand copy.
• •Provide feedback and training to copywriters and marketing team members to reinforce the brand voice.

Social Perception

Trusted, Expert, High-Quality, Science-Driven

Copy Examples

• •Discover the science-backed solutions for your skin concerns.
• •Experience the luxury of advanced skincare, formulated with precision.
• •Your skin deserves the best. Trust our expert formulations for visible results.
• •Reveal your radiant complexion with our scientifically proven skincare.
• •We believe in the power of science to transform your skin.