Brand Tone

Inactive/Dormant

Brand Values

• •Relevance
• •Consistency
• •Engagement
• •Community
• •Freshness

Best Practices

• •Establish a content calendar and stick to it to maintain consistent posting.
• •Analyze past successful posts to replicate strategies and content types.
• •Engage with followers and respond to comments and messages to build a community.
• •Use brand voice consistently across all platforms and content types.
• •Research current trends and relevant topics to keep content fresh and engaging.

Social Perception

Potentially Forgotten/Outdated

Copy Examples

• •We're taking a break to refresh our content strategy. Stay tuned for exciting updates! (August 2022)
• •Sorry for the silence! We're working on something special for you. Be back soon! (Implied)
• •Taking a pause to realign with our community's needs. See you on the flip side! (Implied)
• •Undergoing a makeover to serve you better. Follow us to stay updated! (Implied)
• •Recharging our creative batteries. Get ready for amazing content coming soon! (Implied)