Brand Tone

Vibrant & Playful, Chic & Confident, Adventurous & Versatile, Timeless & Classic, Approachable & Friendly

Brand Values

• •Individuality & Self-Expression
• •Quality & Craftsmanship
• •Joy & Fun
• •Versatility & Timelessness
• •Confidence
• •Adventurous Spirit

Best Practices

• •Embrace Vibrant & Evocative Language: Use words that convey energy, joy, and sophistication. Think vibrant, playful, chic, adventurous, timeless, effortless, confident.
• •Tell a Story: Connect with the customer by weaving in the narrative of adventure, personal expression, and the joy of unique style, much like Camilla Bradley's own journey.
• •Highlight Versatility & Timelessness: Emphasize how pieces can be styled for different occasions and will remain cherished wardrobe staples, aligning with the forever in style philosophy.
• •Focus on the Feeling: Communicate how wearing CK Bradley will make the customer feel – confident, beautiful, chic, and ready for anything.
• •Maintain a Conversational, Yet Polished Voice: Be approachable and friendly, but always maintain an air of sophistication and quality that reflects the premium nature of the brand. When appropriate, inject a bit of playfulness or sass.

Social Perception

Positive & Appreciative, Loyal Customer Base, Associated with a preppy and chic lifestyle, Founder-Driven Appeal, Seen as High-Quality

Copy Examples

• •Product Description (Dress): Meet your new go-to for sun-drenched adventures and city soirées! The [Dress Name] in our signature [Print Name] print isn't just a dress; it's a mood. Effortlessly chic, with a playful splash of color that turns heads and starts conversations. Ready for anything, just like you.
• •Social Media Post (Instagram - New Collection): Hello, sunshine! ☀️ Our new collection has just landed, bringing with it a fresh wave of vibrant prints and timeless styles designed for your next great escape (even if it's just to your favorite local café!). Adventure awaits, dress accordingly! #CKBradley #NewCollection #ColorYourWorld #EffortlessStyle
• •Email Subject Line: Pack Your Bags (and these vibrant new arrivals!) ✈️ Email Body Snippet: Dreaming of your next getaway? Or maybe just a way to brighten your everyday? The latest from CK Bradley is here, bursting with color, personality, and that 'forever in style' versatility you love. Discover pieces that will make you feel confident and chic, wherever life takes you.
• •Website Banner: CK Bradley: Live Colorfully. Dress Confidently. Explore Endlessly.
• •About Us Snippet: More than just clothing, CK Bradley is a celebration of life's adventures, big and small. It's about that perfect dress that makes you feel like the best version of yourself – ready to explore, laugh, and live with effortless style and a bold splash of color.