Brand Tone

Empowering, Supportive, Inclusive, Relatable, Comfort-focused

Brand Values

• •Body Positivity & Self-Acceptance
• •Comfort & Quality
• •Confidence & Empowerment
• •Inclusivity
• •Customer-Centricity

Best Practices

• •Maintain an Inclusive Voice: Consistently use language that speaks to all women, regardless of size, shape, or skin tone.
• •Prioritize Comfort in Descriptions: Always highlight the comfortable aspects of the shapewear – the soft fabrics, breathability, and non-restrictive design – alongside its shaping benefits.
• •Be Relatable and Authentic: Draw from the founder's story and the 'co-creation' aspect to maintain a genuine, understanding, and approachable connection with the audience.
• •Showcase Real Women: Feature diverse models and user-generated content showcasing women of different shapes and sizes wearing My Plunn shapewear.
• •Encourage Open Conversations: Create opportunities for customers to share their experiences and stories related to body image and confidence.

Social Perception

A brand that champions body positivity, inclusivity, and empowers women to feel confident and comfortable in their own skin.

Copy Examples

• •Because you deserve to feel amazing.
• •Feel the difference.
• •My Plunn uses ultra-soft, breathable materials designed for even the most sensitive skin.
• •From everyday wear to special occasions, find your perfect fit and step out with confidence.
• •Confidence has no size - join the movement