Brand Tone

Approachable & Friendly, Enthusiastic & Passionate, Informative & Helpful, Slightly Elegant & Aspirational (Luxury-focused), Community-Oriented

Brand Values

• •Quality
• •Customer Satisfaction
• •Passion
• •Handmade/Artisanal
• •Creating Experiences
• •Family/Personal Touch

Best Practices

• •Always Infuse Passion: Let your genuine love for your scents and creating beautiful home environments shine through in your wording. Use enthusiastic and evocative language.
• •Balance Luxury with Approachability: While "luxurious" is in your name, ensure the language remains friendly, warm, and relatable. Avoid overly formal or aloof terminology. Think "everyday luxury."
• •Focus on the Experience, Not Just the Product: Describe how the scents make people feel and how they can transform a space. Use sensory language that paints a picture (e.g., "enveloping," "uplifting," "cozy," "refreshing").
• •Maintain a Personal, "Small Business" Touch: Continue to incorporate the "hand-poured," "small batch," and "family-run" aspects where appropriate. Address your audience directly and warmly (e.g., "you," "your home").
• •Be Consistent Across All Platforms: Ensure that the friendly, enthusiastic, and quality-focused tone is present on your website, social media posts, email marketing, and any customer interactions. Regularly review your content to check for consistency.

Social Perception

Positive, Trusted Small Business, Provider of Affordable Luxury, Reliable & High-Quality

Copy Examples

• •✨ Get ready to melt into bliss! ✨ Introducing our NEW [Scent Name] Wax Melts! Hand-poured with love and packed with a luxurious, room-filling aroma that lasts for hours. Imagine [describe the scent experience, e.g., 'warm vanilla and cozy cashmere wrapping you in a comforting hug']. Perfect for creating that dreamy sanctuary at home. Tap to shop and transform your space! #CJLuxuriousScents #NewScent #WaxMelts #HomeFragrance #HandPoured #LuxuryScents #SmallBusinessLove
• •Tired of scents that fade too fast? 😔 Experience the C&J difference! Our bestselling [Candle Name] candle isn't just a fragrance; it's an invitation to unwind and indulge. ✨ Handcrafted with premium ingredients for a clean burn and an aroma that truly envelops your room. Customers say it’s ‘their absolute favorite!’ 😍 Click here to bring lasting luxury home! [Link to product] #CandleLover #LuxuryHomeFragrance #LongLastingScent #ShopSmall #CJScents
• •**Elevate Your Everyday with our [Scent Name] Room + Linen Spray.** Instantly refresh your surroundings with a spritz of pure luxury. Our [Scent Name] spray combines [mention 2-3 key scent notes] to create an uplifting and inviting atmosphere. Perfect for linens, curtains, upholstery, or simply misting the air for an immediate burst of sophisticated fragrance. Hand-poured with care, because your space deserves the best. Add a touch of C&J luxury today!
• •Hello Scent Lovers! 👋 This week, we're sharing a little extra luxury with you! Treat yourself (or someone special!) to our curated Scent Discovery Bundle and save 15%! 🎉 It's the perfect way to explore our most beloved fragrances and find your new signature scent. Crafted with passion, just for you. Shop the offer now before it's gone! [Link] Warmly, Crystal & Jeffrey
• •(Image/short video of wax melts being made or packaged) Text Overlay: Pouring some Monday magic! ✨ What scent are you loving this week? Let us know below! 👇 #BehindTheScents #HandmadeWithLove #CJLuxuriousScents #MondayMotivation