Brand Tone

Helpful, modern, and enthusiastic

Brand Values

• •Convenience
• •Functionality & Quality
• •Customer-Centricity
• •Curated Selection

Best Practices

• •Lead with the Solution
• •Use an Upbeat and Enthusiastic Voice
• •Keep it Clear and Concise
• •Ask Engaging Questions
• •Maintain Visual and Tonal Synergy

Social Perception

Perceived as a discover-oriented brand, a source for "viral" or "TikTok-famous" products, positioning it as a trendy and in-the-know retailer. The high-quality, clean, and satisfying video content fosters a perception of a professional and reliable small business.

Copy Examples

• •Headline: Hated scrubbing? So did we. Say goodbye to elbow grease and hello to sparkling surfaces. ✨ Our viral PowerScrubber cuts through grime in seconds, so you can spend less time cleaning and more time living. Tap to see it in action! #HomeHacks #CleanTok #EffortlessCleaning
• •Headline: Your Fresh Smoothie, Anywhere. Don't let your busy schedule get in the way of your health goals. Our sleek, USB-C rechargeable portable blender lets you whip up your favorite smoothies, shakes, or juices at the gym, in the office, or on the go. Powerful, quiet, and self-cleaning. Your daily boost is now just a blend away.
• •Subject: The kitchen helpers you didn't know you needed. Get ready to upgrade your meal prep. From the 5-in-1 veggie chopper that saves you serious time to the oil sprayer that gives you the perfect coating every time, our latest home arrivals are designed to make your life easier and healthier. Discover your new favorite gadget.
• •Text on screen: Dirty brushes are over. 🤢 -> ✨ Your skin will thank you for this! 🙌 Clean & dry your brushes in 30 seconds. Link in bio! #BeautyHacks #MakeupTips #CleanBrushes #CJLBeauty
• •Title: Smart Storage Solutions for a Clutter-Free Home. Reclaim your space with modern and minimalist organization tools from CJL Beauty & Home. From the kitchen to the bathroom, discover innovative ways to keep your home tidy and stylish. #HomeOrganization #StorageIdeas #Declutter