Brand Tone

Friendly and Approachable, Enthusiastic and Passionate, Value-Oriented and Smart, Helpful and Service-Oriented, Community-Focused

Brand Values

• •Affordability/Value for Money
• •Style and Fashion Curation
• •Customer Connection/Personal Service
• •Sustainability (Implicit)
• •Entrepreneurship/Support Small Business

Best Practices

• •Embrace the "Friendly Experts" Persona: Always write as if you're a knowledgeable friend offering stylish advice. Keep language warm, inviting, and helpful, showcasing expertise without being condescending.
• •Highlight Value & Smart Shopping: Consistently weave in the benefit of consignment – getting high-quality, stylish, and sometimes designer items at great prices. Use phrases like "smart style," "savvy find," "luxury for less."
• •Incorporate "Chicago Local" with "Online Reach": While they have an online store, frequently mention their Chicago roots and boutique. This builds local community appeal and adds authenticity for a wider audience. Phrases: "Your Chicago style destination," "From our Chicago boutique to your closet."
• •Keep it Enthusiastic & Positive: Use positive language, emojis where appropriate (especially on social media), and convey genuine excitement about the items and helping customers. Let the founders' praised "passion and energy" shine through.
• •Showcase the "Curated" Aspect: Emphasize that items are hand-picked and that styling services are available. This elevates the brand beyond a typical thrift store, positioning it as a boutique experience with a focus on quality and individual style. Use terms like "curated collection," "hand-selected," "style discovery."

Social Perception

Positive Customer Experiences, Fashionable and Trustworthy Stylists, A Go-To for Good Deals, Engaging (especially via Facebook Live), Limited Broader Online Buzz

Copy Examples

• •Instagram Post (New Arrival - Dress): Stop scrolling! ✨ This just-in dress is whispering your name for that weekend outing. Effortlessly chic, sustainably stylish, and oh-so-C&J! Pop into our Chicago boutique or tap the link in bio to snag it. #CandJCollections #ChicagoConsignment #NewCollection #SustainableStyle #DressToImpress
• •Facebook Ad (Promoting Styling Service): Feeling a bit 'meh' with your wardrobe? 🤔 Let Candace & Jen work their magic! Our personalized styling service in Chicago helps you discover fabulous looks that fit your style AND budget. Book your C&J style session today and let's make fashion fun again! #CJStyling #ChicagoFashion #PersonalStylist #ConsignmentChic #SupportSmallBiz
• •TikTok Video Caption (Showcasing Designer Handbag): Designer dreams on a dime! 😉👜 This gorgeous [Brand Name] bag just landed at C&J Collections. Why pay retail when you can get luxury for less? #DesignerConsignment #ChicagoBoutique #LuxuryForLess #BagAddict #ShopSmart #CandJFinds
• •Email Newsletter Subject Line (Sale Event): ✨ Your Closet Called... It Wants These C&J Deals! (Sale Inside!) ✨ *Email Body Snippet:* Hey Fashion Lover! Get ready to refresh your style without emptying your wallet. Our [Season/Event] Sale is ON, packed with incredible finds from designer pieces to everyday chic. Come find your new favorite outfit at C&J Collections!
• •Website "About Us" Refresh Snippet: More than just a consignment shop, C&J Collections is your Chicago haven for curated style and feel-good fashion. Founded by friends Candice and Jennifer, we're passionate about helping you discover amazing pre-loved and new-with-tags treasures that express your unique style—all while being kind to your wallet and the planet. Come say hi!