Brand Tone

Artisanal & Handcrafted, Luxurious & Opulent, Healthy & Safe, Personal & Caring, Experiential & Creative

Brand Values

• •Health & Well-being
• •Quality & Craftsmanship
• •Family & Community
• •Transparency & Trust
• •Customer Experience
• •Eco-consciousness

Best Practices

• •Prioritize "Healthy Luxury": Always balance the opulent, sophisticated aspects with the core message of safety, natural ingredients, and well-being. Use descriptive words that evoke both richness and purity.
• •Emphasize the Artisanal Touch: Regularly mention "hand-poured," "small-batch," or the "mother-daughter" story to reinforce the personal, crafted nature of the products.
• •Use Sensory and Evocative Language: Describe scents and the ambiance they create. Words like "calming," "soothing," "complex," "sexy," "tranquility," "haven" will resonate.
• •Incorporate the "Experience" Element: Even when selling products online, allude to the creative, hands-on experience offered at the Candle Bar. This adds a unique dimension to the brand story.
• •Maintain a Warm and Inviting Voice: Reflect the positive customer experiences by being approachable, knowledgeable, and passionate in all communications, mirroring the "attentive" and "welcoming" service praised by customers.

Social Perception

Positive & Engaging (Locally), Niche & Artisanal, Trustworthy & Health-Conscious, Emerging Online Presence

Copy Examples

• •Headline: Your Sanctuary, Safely Scented. Body: At Civinte, we believe true luxury is peace of mind. Indulge in our hand-poured fragrances, crafted with natural waxes and toxin-free oils, because your well-being is the ultimate opulence.
• •Headline: Craft Your Calm: The Civinte Candle Bar Experience. Body: Unleash your inner artisan. Join us in our cozy Oak Park studio to blend your signature scent and pour a candle that’s uniquely yours. It’s more than a candle, it’s a memory in the making. Walk-ins welcome!
• •Headline: From Our Family to Yours: The Essence of Healthy Fragrance. Body: Born from a mother-daughter quest for safe, beautiful scents, Civinte brings you home fragrances that are as kind to your health as they are to your senses. Experience the difference passion makes.
• •Headline: Redefine Your Space with Opulent, Eco-Friendly Aromas. Body: Discover the Civinte collection – where vegan, organic ingredients meet luxuriously crafted fragrant blends. Elevate your home with scents that tell a story of quality, care, and conscious living.
• •Headline: The Art of Gifting: Hand-Poured Luxury by Civinte. Body: Looking for a truly special gift? Our exquisite candles, mists, and skincare are meticulously created with love and attention to detail. Give the gift of a healthy, fragrant embrace.