Brand Tone

Sophisticated & Innovative, Approachable & Hospitable, Conscious & Purposeful, Confident & Passionate

Brand Values

• •Quality & Craftsmanship
• •Innovation
• •Sustainability
• •Curiosity & Exploration
• •Hospitality & Accessibility
• •Efficiency & Consistency (for B2B)

Best Practices

• •Embrace "Sophisticated Curiosity": Use language that is both elevated and intriguing. Highlight the innovative techniques and unique ingredients while inviting customers to explore and discover.
• •Weave in Sustainability: Naturally integrate messaging about upcycled ingredients and sustainable practices. This is a key differentiator and resonates with conscious consumers. Frame it as part of the commitment to quality and innovation.
• •Maintain a Hospitable Voice: Even with a focus on premium and craft, ensure the tone is welcoming and inclusive. The goal is to make exceptional cocktails accessible to everyone.
• •Be Confidently Passionate: Let the expertise and enthusiasm for cocktail creation shine through. Share the story behind the brand and the "why" of their innovative processes.
• •Educate & Inspire: Use copy to briefly explain the unique aspects (like vacuum distillation or upcycled ingredients) in a way that is interesting and adds value, rather than being overly technical. Position Civil Pours not just as a drink, but as an experience.

Social Perception

Premium & High-Quality, Innovative & Unique, Convenient, Taste is Subjective, Associated with Sustainability, Emerging Brand Awareness

Copy Examples

• •Civil Pours: Bar-Quality Cocktails, Crafted with Curiosity. Explore a world of innovative, ready-to-serve drinks, sustainably made for your adventurous palate.
• •Meet the new [Cocktail Name]! We’ve bottled the spirit of innovation with [key unique ingredients/process]. Ready to intrigue your taste buds? #CivilPours #CocktailsForTheCurious #ReadyToPour #SustainableSips
• •Rediscover a classic. Our Old Fashioned is meticulously crafted using [mention key spirit/distillate], a hint of [unique flavour note e.g., charred cedar bitters], and our signature vacuum-distillation for unparalleled smoothness. Simply pour over ice and savour the curious complexity.
• •Elevate your bar program, effortlessly. Civil Pours offers premium, consistent, and sustainably-produced kegged cocktails that save time, reduce waste, and delight your guests. Tap into innovation. #CivilPours #HospitalitySolutions #CraftCocktails #KeggedCocktails
• •Curiosity Poured: Discover Your Next Favourite Cocktail Inside...