Brand Tone

Curated & Artisanal, Warm & Inviting, Knowledgeable & Passionate, Community-Focused, Timeless & Functional

Brand Values

• •Quality & Craftsmanship
• •Functionality & Utility
• •Timeless Design
• •Curation & Inspiration
• •Community & Connection
• •Supporting Artisans & Small Businesses
• •Customer Experience
• •Adaptability & Resilience

Best Practices

• •Storytelling is Key: Always aim to tell a story, whether it's about the product's origin, the maker's passion, or how the item can enhance the customer's life. Connect emotionally.
• •Emphasize "Curated" and "Quality": Use language that reflects the careful selection process and the high standard of the goods offered. Words like "handpicked," "artisanal," "thoughtfully designed," "enduring," and "well-crafted" reinforce these values.
• •Maintain a Warm and Approachable Voice: Even when discussing high-quality or artisanal items, the tone should feel welcoming and inclusive, not exclusive or pretentious. Phrases like "discover," "explore," "we invite you," and "join us" can help.
• •Highlight Functionality with Elegance: Connect the beauty of the products with their practical use. Explain how items are "built to last" or "designed for everyday enrichment."
• •Incorporate Community and Connection: Regularly mention local ties, support for artisans, and the experience of visiting the store or participating in events. Foster a sense of belonging.

Social Perception

A unique and high-quality destination, A beautifully curated store, A champion of local and artisanal products, More than just a shop, A family-run business with a personal touch, A place with excellent customer service

Copy Examples

• •Meet the hands behind the craft. We're thrilled to introduce [Artisan Name]'s stunning [Product Type], blending timeless techniques with modern sensibilities. Discover pieces made with passion, destined to become heirlooms. #CivilAlchemy #SupportArtisans #TimelessCraft
• •As the seasons shift, so does the light in our homes. Find enduring pieces at Civil Alchemy that bring warmth and utility to your everyday – from hand-poured candles to thoughtfully designed textiles. #ModernMercantile #QualityGoods #HomeSanctuary
• •The spirit of connection, bottled. Our [Civil Alchemy Gin/Spirit Name] is crafted for moments of shared joy and quiet reflection. Discover the alchemy of unique botanicals and local distillation. #CivilAlchemySpirits #DrinkLocalSTL #CuratedSips
• •Unlock your creativity. Join our [Workshop Type] workshop and learn the art of [Skill] from talented local makers. It’s more than a class; it’s an experience that enriches. Sign up via the link in bio. #CivilAlchemyWorkshops #LearnSomethingNew #CommunityCraft
• •At Civil Alchemy, we believe in the magic of the well-chosen. Goods that tell a story, serve a purpose, and bring a quiet joy to daily life. Explore our curated collection for home, hearth, and self. #FunctionalBeauty #ModernGeneralStore #WebsterGroves