Brand Tone

Artistic, Authentic, Ethical, Empowering, Timeless, Approachable

Brand Values

• •Craftsmanship & Quality
• •Ethical Practices & Fair Trade
• •Originality & Unique Design
• •Female Empowerment & Collaboration
• •Community & Giving Back
• •Personal Expression & Creative Awareness
• •Timelessness & Longevity

Best Practices

• •Emphasize "Handmade" and "Artisan": Consistently use terms that highlight the human touch and skill involved in creating the jewelry, such as "handcrafted," "artisan-made," "studio-designed." This reinforces the value of craftsmanship.
• •Spotlight Ethical Sourcing and Quality Materials: Regularly mention the commitment to high-quality, ethically sourced materials (e.g., "fair trade gemstones," "North American sourced metals," "14k gold fill," "sterling silver"). This builds trust and appeals to conscious consumers.
• •Weave in the "Women-Owned and Operated" Narrative: Subtly or directly reference that CIVAL Collective is a women-led business. This can be empowering and resonate with a segment of the target audience, aligning with their value of female empowerment.
• •Use Evocative and Slightly Poetic Language (Authentic & Creative Voice): Incorporate descriptive language that evokes a sense of artistry, timelessness, and personal meaning. Words like "inspired," "cherished," "story," "intention," and "ingenuity" can enhance the brand's creative and authentic tone.
• •Maintain an Approachable and Warm Tone in Communications: Especially in direct customer interactions (social media comments, emails), ensure the language is friendly, helpful, and engaging, reflecting the positive in-store atmosphere and good customer service often praised in reviews.

Social Perception

Reputable and valued local business known for unique, beautiful, high-quality handmade jewelry. Ethical and women-led with a welcoming atmosphere and passionate team. Good source for unique gifts and distinctive pieces.

Copy Examples

• •Headline: Adorn Yourself with Intention. Discover CIVAL Collective. Body: More than just jewelry, each CIVAL Collective piece is handcrafted with passion and purpose in our Milwaukee studio. We blend timeless design with modern artistry, using ethically sourced materials to create accessories that speak to your unique story. Wear your values.
• •Social Media Post (Image: Close-up of a textured brass earring): Caption: The beauty is in the details. ✨ Our artisans meticulously craft each curve and texture, ensuring your CIVAL piece is not only stunning but made to be cherished for years to come. Explore our latest handmade collection – link in bio. #CIVALCollective #HandmadeJewelry #ArtisanMade #TimelessStyle #EthicalFashion
• •Product Description (for a necklace with semi-precious stones): The [Product Name] Necklace: A symphony of [Stone 1] and [Stone 2], mindfully chosen for their natural beauty and energetic properties. Each stone is hand-set by our skilled women artisans, creating a unique piece that’s as individual as you are. Designed to empower, crafted to endure. Ethically sourced, Milwaukee made.
• •"Our Story" Snippet for Website: At CIVAL Collective, we are a team of creative women, dreamers, and makers. Founded by Rae Frye, our Milwaukee studio is where historic inspiration meets modern ingenuity. We believe in the power of handmade, the importance of ethical practices, and the joy of creating jewelry that becomes a part of your journey. It's not just an accessory; it's a CIVAL.
• •Email Subject Line: Unique Finds, Ethically Made: Welcome to CIVAL Collective. Body: Looking for jewelry that tells a story? At CIVAL Collective, every piece is a testament to thoughtful design and conscious creation. From our Milwaukee-based women-led studio to your collection, discover accessories that are as unique and authentic as you. Shop now and feel the CIVAL difference.