Brand Tone

Professional & Reliable, Service-Oriented & Helpful, Straightforward & Direct, Approachable

Brand Values

• •Quality & Durability
• •Safety & Compliance
• •Customer Focus & Service
• •Value & Competitive Pricing
• •Customization & Branding
• •Australian Owned & Operated
• •Ethical Sourcing

Best Practices

• •Prioritize Clarity and Function: Always clearly communicate the practical benefits of the products – safety, durability, comfort, compliance. Avoid jargon where possible, or explain it if necessary.
• •Maintain Professionalism: Use correct grammar, spelling, and a respectful tone. Even in more casual social media posts, uphold a standard that reflects reliability.
• •Emphasize Expertise and Trust: Reference years of experience, knowledge of Australian standards, and partnerships with quality brands. This builds confidence with the audience.
• •Be Solution-Oriented: Frame copy around how City Workwear solves customer problems – whether it's finding the right safety gear, outfitting a team with branded uniforms, or getting quality apparel at a good price.
• •Showcase Customer Benefits, Not Just Features: Instead of just saying "screen printing available," explain the benefit: "Boost your brand visibility and team identity with our expert screen printing services."

Social Perception

Generally positive: Customers seem satisfied with product quality, range, and price. Perceived as a reliable supplier for various types of workwear and PPE. Areas for improvement include customer service responsiveness and returns policy.

Copy Examples

• •Headline: Built for Your Day. Designed for Your Safety. Body: At City Workwear, we understand the demands of your profession. That's why we offer premium workwear from trusted Australian brands, ensuring you get durability, comfort, and AS/NZS certified protection, every time. Outfit your team with confidence.
• •Headline: Your Brand, Worn Well. Custom Workwear Solutions. Body: Elevate your company image with custom embroidered or printed uniforms from City Workwear. We make it easy to showcase your logo on high-quality apparel, fostering team unity and professionalism. Free embroidery/printing setup available.
• •Headline: Safety That Doesn't Compromise on Comfort. Body: From the worksite to the warehouse, stay protected and comfortable with our extensive range of PPE and safety wear. We stock industry-leading brands designed to meet rigorous Australian standards. Because your wellbeing is our priority.
• •Headline: Quality Workwear Across Australia. Delivered to Your Door. Body: Get the right gear for any job, anywhere in Australia. City Workwear offers nationwide delivery on our entire collection of workwear, corporate attire, and safety equipment. Shop online today for convenience and quality you can trust.
• •Headline: Equipping Professionals for Over 30 Years. Body: With three decades of experience, City Workwear is your knowledgeable partner for all workwear needs. We provide quality garments, competitive pricing, and expert advice to ensure you and your team are always work-ready.