Brand Tone

Passionate and Knowledgeable, Curated and Discerning, Authentic and Genuine, Approachable and Welcoming, Stylish and Confident

Brand Values

• •Quality: This is a paramount value, with repeated emphasis on "highest quality," "unmatched quality," and products "made to last a lifetime."
• •Craftsmanship and Detail: The selection process involves sourcing brands that resonate with "quality, detail, craftsmanship."
• •Uniqueness and Scarcity: The shop prides itself on offering "hard to find" and "uncommon" items, especially in denim.
• •Heritage and Timelessness: There's a respect for "American staple" items like denim and a focus on "updated timeless pieces" and "classic heritage brands."
• •Curated Selection: The brand emphasizes its "highly curated shop" offering a "bespoke collection" of goods.
• •Customer Experience: Creating a comfortable and welcoming environment where customers receive knowledgeable and personalized service is key.
• •Community Focus: The desire to "connect with our neighbors" was part of the founding motivation.
• •Ethical Considerations: Values like "civic duty and environmental consciousness" are mentioned as part of their brand sourcing considerations.

Best Practices

• •Prioritize Authenticity: Always speak from a place of genuine passion for the products and the lifestyle they represent. Avoid overly trendy jargon that doesn't align with the timeless quality of the goods.
• •Educate and Inform: Share the stories behind the brands, the details of craftsmanship, and the unique qualities of the materials. This reinforces the value and justifies the premium nature of the products.
• •Maintain a Welcoming and Approachable Voice: While the products are high-end, the tone should remain inviting and unpretentious, making everyone feel comfortable exploring the offerings.
• •Emphasize Quality and Longevity Over Fleeting Trends: Focus copy on the enduring style, durability, and investment-worthy nature of the items, rather than fast fashion.
• •Use Consistent Key Phrases and Values: Regularly incorporate terms like "curated," "craftsmanship," "heritage," "quality," and "Made in USA/Japan" to reinforce core brand tenets across all communications. The "Constant Elevation" tagline is a good example of this for a more modern platform like TikTok.

Social Perception

City Workshop Men's Supply Co. is perceived as a high-end, specialty menswear boutique that offers a unique and curated selection of high-quality clothing and accessories, particularly denim and heritage brands. Customers view it as a destination for discovering items not easily found elsewhere locally, comparing its offerings to what one might find in larger fashion hubs like SoHo. The staff, especially co-owner Roger, receive high praise for their product knowledge, passion, and friendly, helpful service, making customers feel valued and comfortable. The prices are generally seen as fair and reflective of the superior quality and craftsmanship of the products. It's considered a local "gem" by its clientele, valued for both its products and the shopping experience it provides.

Copy Examples

• •Instagram Post (Image: Close-up of selvedge denim detail): Crafted for the long haul. Our latest selvedge arrivals are a testament to enduring quality and meticulous detail. Discover denim that tells a story. #CityWorkshopMSC #RawDenim #MadeToLast #MensStyle
• •Email Newsletter Subject: Beyond the Hype: Handpicked Heritage Goods at City Workshop (Body Snippet): At City Workshop, we believe style is personal and quality is paramount. This week, explore our curated collection of timeless pieces from artisans in the USA, Japan, and beyond – built with integrity, for individuals of discernment.
• •Website Banner: More Than Just Clothing. It's a Lifestyle. Quality. Craftsmanship. Community. Your wardrobe, elevated.
• •TikTok Video Caption (Showcasing a new boot arrival): Step up your game. These [Brand Name] boots aren't just made, they're engineered for life's adventures. Uncompromising quality, undeniable style. Constant Elevation. ☝🏽 #CityWorkshopMSC #HeritageBoots #[BrandName] #MensFootwear #BuiltToLast
• •Facebook Ad (Targeting local area): Tired of the same old? City Workshop in Maplewood offers a curated selection of unique, high-quality menswear you won't find anywhere else. Experience the difference craftsmanship makes. Visit us on Baker Street – where quality meets genuine service.