Brand Tone

Artistic, Elegant, Personal, Trustworthy, and Passionate

Brand Values

• •Craftsmanship & Quality
• •Artistry & Design Excellence
• •Personalization & Uniqueness
• •Connection & Memory
• •Customer Focus & Collaboration
• •Sustainability & Eco-Friendliness

Best Practices

• •Emphasize Craftsmanship and Artistry: Consistently use words like handcrafted, artisanal, precision, meticulous, elegant design, and unique artwork. Highlight the artist, Hubert Roguski, and his architectural background where appropriate to reinforce the expertise behind the products.
• •Focus on Personalization and Emotional Connection: Use language that evokes memories, stories, and personal significance. Encourage customers to tell their story or map their journey. Employ phrases such as cherished places, your special spot, and a tribute to a city you love to resonate with the desire for meaningful items.
• •Maintain a Sophisticated yet Warm Tone: Combine elegant and artistic descriptions with friendly and approachable language. Avoid overly casual slang, ensuring the copy feels personal, inviting, and reflects the premium nature of the products while remaining accessible.
• •Highlight Quality and Sustainability: Clearly mention the use of high-quality, sustainable wood and the durability of the pieces. This appeals to discerning customers who value both aesthetics and responsible production.
• •Showcase Customer Satisfaction and Trust: Where appropriate, subtly weave in the essence of positive customer experiences and the brand's trustworthiness (e.g., loved by discerning customers, celebrated for its detail and artistry). When communicating directly with customers, aim to embody the helpful, prompt, and considerate service that is frequently praised in reviews.

Social Perception

Customers and the public generally perceive CityWood very positively as having High-Quality and Beautiful Products, Unique and Meaningful Gifts, Excellent Customer Service, a Talented Artist, and as a Trustworthy Brand.

Copy Examples

• •Headline: Map Your Memories. Craft Your Story. Body: CityWood transforms your cherished places into timeless art. Handcrafted from sustainable wood, each laser-cut map is a unique expression of your journey, your love, your home. Personalize your city, and let its streets tell your tale.
• •Headline: Beyond Decor. It's a Piece of Your World. Body: Imagine your favorite city, not just as a pin on a global map, but as an elegant, three-dimensional wooden artwork gracing your wall. CityWood’s minimalist designs by artist Hubert Roguski capture the soul of your chosen place with precision and passion. The perfect gift, the ultimate personal statement.
• •Headline: Elegance Etched in Wood. Memories Carved Forever. Body: Discover the art of cartography, reimagined. CityWood offers more than maps; we offer handcrafted wooden masterpieces that celebrate the cities you love. Each piece is a testament to meticulous craftsmanship and minimalist design, making your special locations unforgettable.
• •Headline: The Intersection of Art, Precision, and Passion. Body: From the intricate laser-cut streets to the natural grain of the wood, every CityWood map is a unique work of art. Designed by architect Hubert Roguski, these pieces bring an eco-friendly touch of sophistication and personal meaning to any space. What city holds your heart?
• •Headline: Give More Than a Gift. Give a Landmark of Their Life. Body: Searching for a truly unique and heartfelt gift? A personalized CityWood map captures a special place, a cherished memory, or a dream destination in stunning, handcrafted detail. Celebrate anniversaries, milestones, or simply the beauty of connection with a gift that speaks volumes.