Brand Tone

Approachable and Friendly, Convenient and Service-Oriented, Celebratory and Inclusive, Aspirational and Quality-Focused, Informative and Enthusiastic

Brand Values

• •Customer Focus & Satisfaction
• •Convenience
• •Variety and Curation
• •Quality
• •Community and Inclusivity
• •Growth and Innovation
• •Responsible Drinking

Best Practices

• •Always Be Welcoming: Start communications with an open, friendly tone. Use inclusive language ("we've got something for everyone").
• •Emphasize Convenience and Ease: Clearly communicate how easy it is to order, receive deliveries, and find what customers need. Use action-oriented language that simplifies the process.
• •Celebrate the Experience: Connect products with positive emotions, celebrations, and the joy of sharing. Use evocative language when appropriate, especially for higher-end items.
• •Showcase Variety with Enthusiasm: Highlight the breadth of the collection and the excitement of discovering new or unique brands.
• •Maintain a Helpful and Responsive Voice: In all customer interactions, FAQs, and even error messages, ensure the tone is supportive and solution-oriented, reinforcing the value of "excellent customer service."

Social Perception

Positive, Emerging Brand, E-commerce Focused, Limited Independent Reviews, Building a Cultural Hub

Copy Examples

• •Headline: Weekend Ready? We Deliver the Cheer! Body: Planning a get-together or a quiet night in? Explore London's top choice for spirits, wines, and beers, delivered fast! At Citywide Drinks, we bring the celebration to your doorstep. CTA: Shop Now & Get 10% Off Your First Order!
• •Headline: Discover Your New Favourite Tipple. Body: From rare craft gins to celebratory champagnes and everything in between, Citywide Drinks curates unique flavours you won't find elsewhere. Explore our diverse collection and let us surprise your palate! CTA: Explore Our Collections!
• •Headline: Good Times, Delivered. Effortlessly. Body: Why step out when the best drinks can come to you? Citywide Drinks offers quick, reliable nationwide delivery from the heart of London. Your perfect pour is just a click away. CTA: Order Today for Fast Delivery!
• •Headline: More Than Drinks, It's a Vibe. Body: At Citywide Drinks, we're about bringing people together. Rooted in culture, built for community – find quality, diversity, and your next great memory with us. CTA: Join the Citywide Community!
• •Headline: Special Occasion? Make it Unforgettable. Body: Elevate your celebrations with our premium selection of spirits and wines. From smooth cognacs to sparkling champagnes, Citywide Drinks has the perfect bottle to mark your memorable moments. CTA: Find Your Celebration Drink!