Brand Tone

Sophisticated, Fashion-forward, Accessible

Brand Values

• •Quality
• •Affordability
• •Style
• •Accessibility
• •Customer satisfaction

Best Practices

• •Maintain a consistent tone across all platforms.
• •Use language that resonates with the target audience.
• •Incorporate brand values into the messaging.
• •Ensure copy is clear, concise, and engaging.
• •Regularly review and update the brand tone guidelines.

Social Perception

A fashionable and accessible brand that provides quality clothing at an affordable price, catering to a diverse customer base.

Copy Examples

• •Discover the latest trends at City Moda.
• •Elevate your style with our curated collection.
• •City Moda: Where fashion meets affordability.
• •Shop the season's must-have pieces now.
• •Experience the City Moda difference – quality and style.