Brand Tone

friendly, personal, and charming

Brand Values

• •Handmade Quality & Craftsmanship
• •Sustainability & Eco-Friendliness
• •Customer Satisfaction
• •Meaningful Connections
• •Bringing Joy

Best Practices

• •Maintain a Personal and Friendly Tone: Always write as if you're talking to a friend. Use contractions (e.g., "you're," "it's") and a warm, approachable voice. Refer to the founder's story to maintain a personal connection.
• •Emphasize the "Handmade" Aspect: Consistently use words like "handmade," "hand-painted," "handcrafted," and "unique" to reinforce the value of the products. This is a key differentiator for the brand.
• •Use Evocative and Sensory Language: Describe the feeling of using the products. Use words like "cozy," "charming," "vibrant," and "joyful" to paint a picture of the experience City to Cottage offers.
• •Highlight Core Values: Regularly incorporate messaging around sustainability, quality, and the meaningfulness of handmade items. This will attract customers who share these values.
• •Be Consistent Across All Channels: Ensure the tone of voice and messaging are consistent across the website, all social media platforms, email marketing, and even in the packaging inserts. This builds a strong, recognizable brand identity.

Social Perception

Overwhelmingly positive. Customers praise excellent quality and craftsmanship. Designs are often described as cute, charming, and unique. Personal touches like handwritten notes contribute to a positive customer experience. Seen as a source of unique gifts.

Copy Examples

• •Brighten up your mornings with our new sunny yellow collection! ☀️ Each mug is handcrafted with love to bring a little bit of countryside sunshine right to your city kitchen. Start your day with a smile and a perfectly brewed cup of joy.
• •That feeling when your coffee cup is as vibrant as your day. ✨ Our handmade polka dot mugs are designed to add a pop of playful charm to your daily routine. Which color is calling your name?
• •Escape the everyday. Our ceramics are more than just dinnerware; they're an invitation to slow down and savor the simple moments. Transform your home into a cozy cottage retreat, one beautiful, handmade piece at a time.
• •Handmade with Heart, From Our Cottage to Your City. Discover unique, eco-friendly ceramics that tell a story.
• •Give a gift that's as unique as they are. Our hand-painted ceramics are a meaningful way to show you care. Perfect for birthdays, housewarmings, or just because. #SomethingHandmadeIsMoreMeaningful