Brand Tone

Community-focused & Supportive, Friendly & Approachable, Value-driven & Savvy, Playful & Engaging, Authentic & Trustworthy

Brand Values

• •Supporting Local Economies
• •Community Engagement
• •Discovery & Experience
• •Value & Affordability
• •Collaboration & Inclusivity
• •Making a Difference

Best Practices

• •Always Emphasize "Local": Whether it's "support local," "dine local," or "local flavor," this concept is central to the brand and should be woven into all communications.
• •Maintain a Friendly, Community-Oriented Voice: Use welcoming and inclusive language. Share stories from local business owners or "Tinfluencers" to reinforce the human connection.
• •Clearly Communicate Value and Benefit: While being friendly, ensure the practical benefits – significant savings and how the tins work – are easy to understand.
• •Incorporate Playfulness and Enthusiasm: Use engaging language, fun calls to action (like "What new favorite will you discover?"), and highlight the joy of discovery.
• •Showcase Impact and Authenticity: Regularly share stories of how CityTins supports community groups, fundraising efforts, and diverse local businesses to build trust and reinforce core values.

Social Perception

Positive & Well-Regarded, Innovative & Unique Gift, Community Contributor, Trustworthy, Fun & Engaging

Copy Examples

• •Headline: Discover Your City, $10 at a Time. Support Local. Save Big. Body: Unleash your inner foodie with CityTins! Each tin is packed with 20+ coasters, giving you $10 off at the best local restaurants. Explore, taste, and support your community. Grab your 2025 Edition today! #CityTins #LiveLocal
• •Headline: Give the Gift of Local Flavor. Body: Searching for the perfect, thoughtful gift? CityTins offers a $200 dining value for just $30! It's the gift that keeps on giving – to your friends, family, and amazing local eateries. #SupportSmallBiz #GiftLocal #CityTinsLove
• •Headline: Be a "Tinfluencer" for Your Town! Body: Love discovering hidden gems and sharing your foodie adventures? Join the CityTins movement! Our coaster collections help you explore the best local spots, save money, and directly support the businesses that make your city shine. #DineLocal #CommunityFirst
• •Headline: Fundraise Smarter, Not Harder, with CityTins. Body: Need a fun and effective fundraiser? CityTins helps organizations earn $10 for every tin sold! Support your cause while championing local restaurants. It’s a win-win for the whole community. #CityTinsFundraising #SupportLocalCauses
• •Headline: Your Passport to Delicious Savings & Local Adventures! Body: From award-winning supper clubs to the best bar food, your CityTin is your guide to an authentic taste of [Insert City Name]. Each coaster = $10 off your $30 tab. What new favorite will you discover tonight? #Explore[CityName] #CityTins