Brand Tone

friendly, passionate, authentic, and community-focused

Brand Values

• •Local Love
• •Quality Obsession
• •Style
• •Community
• •Authenticity

Best Practices

• •Embrace "Us": Continue using "we" and "us" to maintain the friendly, best-friends-sharing-their-passion vibe. Talk *with* your audience, not *at* them. Examples like "We are two best friends" and "If you're quality-obsessed like us, we're going to be good friends" from their site are good.
• •Speak with Passion: Let genuine enthusiasm for cities and quality shine through in every piece of copy. Use evocative language that conveys love and pride for local places.
• •Stay Authentic & Relatable: Avoid overly corporate or jargon-filled language. Keep the tone conversational and approachable, as if talking to a friend about a favorite local spot or a great quality find.
• •Highlight Core Values Consistently: Weave in mentions of "Local," "Quality," and "Style" naturally in product descriptions, social media posts, and email marketing. This reinforces what the brand stands for.
• •Foster Community Dialogue: Encourage interaction by asking questions, inviting followers to share their city stories or photos in City Shirt Co apparel. This aligns with the community value and friendly tone. Use calls to action that invite engagement beyond just purchasing.

Social Perception

Appreciation for Design and Comfort, Connection with City Pride, Positive Customer Experience

Copy Examples

• •Headline: Wear Your Heart On Your Sleeve. And Your City On Your Tee. Body: More than just a shirt, it's a statement. It's that feeling of home, the pride in your roots, crafted with the quality you deserve and the style you love. Find your city. Wear your story. #CityShirtCo #LiveLoveLocal
• •Headline: Quality You Can Feel. City Pride You Can Wear. Body: We're obsessed with two things: our amazing cities and seriously comfortable, durable apparel. At City Shirt Co, you get both. Experience the difference of 100% combed ring-spun cotton that’s made to last, just like your city memories. #StyleThatSpeaks #QualityComfort
• •Headline: Not a Tourist. It's Home. Body: Show off the city you live in, love in, and belong to. Our designs are for the locals, by locals (at heart!). Authentic style, premium comfort, and a whole lot of city love. What city calls you home? #MyCityMyShirt #CityShirtCoPride
• •Headline: Join the Community of City Lovers & Style Seekers. Body: We’re more than just a t-shirt company; we’re a crew of city enthusiasts, quality fanatics, and style aficionados. Get your City Shirt Co gear and show us how you #LiveLoveLocal!
• •Headline: That Favorite Tee Feeling, City Edition. Body: You know that one shirt you always reach for? We make those. But with an extra dose of city pride. Soft, stylish, and ready for wherever your local adventures take you. Explore your city's collection today! #CityComfort #WearYourCity