Brand Tone

The predominant tone of Cityscape Knits is authentic, passionate, and welcoming. Its communication style is informative and friendly, aiming to educate consumers about slow fashion and sustainable practices, encapsulated by the tagline "Stay Warm, Look Good, Do Good."

Brand Values

• •Sustainability
• •Ethical Sourcing
• •Craftsmanship and Quality
• •Community and Local Support

Best Practices

• •Tell Your Story: Consistently weave the founder's personal story and the brand's origins into your communication to maintain an authentic and personal connection with your audience.
• •Highlight Your Values: Regularly communicate your commitment to sustainability and ethical sourcing in your posts, product descriptions, and marketing materials. This reinforces your brand's purpose-driven identity.
• •Use a Welcoming and Informative Voice: Address your audience in a friendly and approachable manner. Educate them about the benefits of slow fashion and the quality of your materials.
• •Showcase Your Craftsmanship: Use high-quality visuals and detailed descriptions to emphasize the "handcrafted" and "luxury" aspects of your products.
• •Engage with Your Community: Foster a sense of community by responding to comments and messages, featuring user-generated content, and highlighting your local collaborations.

Social Perception

Cityscape Knits is perceived overwhelmingly positively, offering exceptional quality, softness, and high-value items that are both stylish and durable. Customers appreciate the personalized experience, attention to detail in packaging, and its strong connection to Denver and the Rocky Mountains, appealing to those who value an adventurous and urban lifestyle.

Copy Examples

• •Introducing the 'Mountain Majesty' beanie. Handcrafted with the softest Peruvian Highland wool, it's designed to keep you warm on your next adventure, whether you're scaling a peak or navigating the city streets. #CityscapeKnits #SlowFashion #HandmadeInDenver
• •From the classroom to the crafting table, Cityscape Knits was born out of a passion for creating beautiful things with a purpose. Every stitch is a testament to our love for quality, sustainability, and our vibrant Denver community.
• •Feel the difference of ethically sourced wool. Our beanies aren't just accessories; they're a statement of your commitment to sustainable style. Shop our new collection and 'Stay Warm, Look Good, Do Good.'
• •The 'Urban Explorer' beanie is your perfect companion for chilly days. Made with 100% responsibly sourced Merino wool, this beanie is as eco-conscious as it is stylish, guaranteeing warmth and durability for years to come.
• •Meet Liz, the heart and hands behind Cityscape Knits. A former school principal, she pours her passion for knitting and her love for Denver into every creation.