Brand Tone

Friendly and Welcoming, Knowledgeable and Helpful, Community-Oriented, Trustworthy and Fair

Brand Values

• •Customer Service Excellence
• •Product Quality and Variety
• •Education and Guidance
• •Community Focus
• •Support for Smoking Cessation

Best Practices

• •Prioritize Helpfulness: Always aim to educate and assist the customer in your copy, reinforcing the 'knowledgeable and helpful' aspect of the brand.
• •Use a Conversational and Friendly Voice: Write as if you're having a friendly chat with a neighbor. Avoid overly technical jargon unless explaining it clearly. Keep the language approachable and welcoming.
• •Highlight Community Connection: Regularly mention local ties (Sarasota, Bradenton) and express appreciation for local customers to reinforce the 'community-focused' value.
• •Emphasize Product Variety and Quality: Casually weave in the extensive selection of products, focusing on how this benefits the customer by providing them with choices.
• •Be Authentic and Transparent: Reflect the genuine passion for vaping and customer satisfaction that comes across in positive customer reviews. Avoid hype and focus on honest communication.

Social Perception

Positive Local Reputation: City of Vapors is generally well-regarded by its local customer base, as evidenced by positive reviews and recommendations on forums. Customers explicitly state they go out of their way to give them their business. Knowledgeable Resource: The public, particularly local vapers, see the shop as a place with expert staff who can guide them. Reliable Retailer: Customers perceive them as a store with a good selection and fair deals.

Copy Examples

• •Headline: Your Journey, Our Expertise. Body: "New to vaping or a seasoned pro? At City of Vapors, our friendly team is here to guide you. We'll help you find the perfect flavor and device, no pressure, just great advice. Swing by our Sarasota or Bradenton spot and let's chat!"
• •Headline: Flavor Heaven Found Here. Body: "With 400+ e-liquid flavors and 500+ disposables, your next favorite vape is waiting at City of Vapors! Our knowledgeable staff love talking all things vape and can help you discover something new. Come explore the city of flavors!"
• •Headline: More Than Just a Vape Shop – We’re Your Neighbors. Body: "Since 2012, City of Vapors has been proud to serve the Sarasota and Bradenton communities. We’re passionate about providing the best products and a welcoming atmosphere for all our customers. Thanks for making us your go-to vape spot!"
• •Headline: Got Questions? We’ve Got Answers (and Great Vapes!). Body: "Confused by coils? Muddled by mods? The City of Vapors team is here to help! We’re all about making your vaping experience easy and enjoyable. Stop by – we’re always happy to share our knowledge."
• •Headline: Real Advice, Real Value. That's the City of Vapors Promise. Body: "We believe in honest advice and fair prices. Our team is here to help you find what you need, not just sell you the priciest item. Experience the difference at City of Vapors in Sarasota and Bradenton."