Brand Tone

Appreciative & Respectful, Informative & Educated, Quality-Focused & Refined, Customer-Oriented (Service)

Brand Values

• •Celebration of Art & Culture
• •Quality Craftsmanship
• •Accessibility
• •Customer Satisfaction
• •Authenticity (in reproduction)

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., appreciative, refined, informative), including preferred vocabulary, sentence structure, and level of formality. Share this with anyone creating content.
• •Prioritize 'Art' and 'Quality': Consistently use language that reflects a deep appreciation for Japanese art and a commitment to high-quality reproductions and materials (e.g., 'archival,' 'gallery-quality,' 'luxurious,' 'handcrafted,' 'masterpiece').
• •Educate and Inform: Weave in details about the artists, periods, or stories behind the artworks whenever appropriate. This reinforces the brand's knowledgeable and passionate stance.
• •Maintain a Respectful and Slightly Formal Register: Avoid overly casual slang or colloquialisms. The tone should align with the sophistication of the art form being presented.
• •Review and Edit for Consistency: Regularly review all copy (website, social media, emails) to ensure it aligns with the established brand tone and values. Ensure clarity in product descriptions and service information.

Social Perception

Niche specialist for Japanese art reproductions, strong among individuals specifically seeking this type of art and valuing quality presentation.

Copy Examples

• •Headline: Own a Masterpiece: Bring the Serenity of Edo-Period Japan into Your Home. Body: Discover our gallery-quality reproductions of iconic Japanese woodblock prints. Each piece is meticulously crafted and framed to honor the original artistry. Explore the collection today. Call to Action: Shop Now.
• •Headline: The Art of Ukiyo-e: Timeless Beauty, Expertly Reproduced. Body: At City of Paradise, we are passionate about preserving the legacy of Japanese woodblock art. Our made-to-order prints and luxurious solid wood frames ensure each piece is a testament to this enduring tradition. Learn more about our process. Call to Action: Discover Our Craft.
• •Headline: Elevate Your Space with Authentic Japanese Art. Body: Transform your interior with the elegance and history of Japanese woodblock prints. From Hokusai's waves to Hiroshige's landscapes, find a piece that speaks to you. Custom framing available. Call to Action: Browse Prints.
• •Headline: More Than Just a Print: A Piece of History, Framed for Generations. Body: We believe in quality that lasts. Our archival reproductions are paired with handcrafted solid wood frames, ensuring your chosen artwork remains a cherished part of your home for years to come. Inquire about custom orders. Call to Action: Contact Us.
• •Headline: The Perfect Gift for the Discerning Art Lover. Body: Searching for a unique and thoughtful gift? A beautifully framed Japanese woodblock print from City of Paradise offers timeless appeal and cultural richness. Fast global delivery available. Call to Action: Explore Gift Ideas.