Brand Tone

Passionate and Enthusiastic, Friendly and Approachable, Authentic and Genuine, Knowledgeable and Craft-Focused, Proudly Local and Community-Oriented, Innovative and Playful

Brand Values

• •Heritage and Tradition
• •Craftsmanship and Quality
• •Authenticity and Transparency
• •Community and Local Pride
• •Passion and Innovation
• •Experience and Education
• •Friendship and Welcome

Best Practices

• •Tell Your Origin Story Consistently: Regularly reference the "two friends" who revived Aberdeen's 80-year dormant distilling tradition in a unique railway arch. This narrative is central to your authenticity and charm.
• •Balance Passion with Expertise: Communicate your enthusiasm for gin and the distilling process in an approachable way, while also subtly underscoring your knowledge, the quality of your ingredients (like organic alcohol), and the craft involved.
• •Champion Aberdeen: Infuse your copy with genuine local pride. Mention the city's heritage, your unique location, and your commitment to being "of Aberdeen" whenever relevant.
• •Keep it Friendly and Engaging: Use a warm, conversational tone. Ask questions in social media posts, share behind-the-scenes moments, and respond to comments with the same friendliness customers experience in person.
• •Highlight the Unique Experience: Emphasize what makes a visit or your products special – the hands-on Gin School, the taste of small-batch spirits, the historic setting, and the personal touch from the founders.

Social Perception

The City of Aberdeen Distillery is widely perceived as a highly respected and authentic local business that has successfully revived a significant part of Aberdeen's heritage. Customers and media view them as passionate, knowledgeable, and friendly experts in gin distilling, offering unique and memorable experiences. Their gins are regarded as high-quality, delicious, and often innovative, appealing to both traditional gin lovers and those seeking new taste experiences. The Gin School and distillery tours are consistently highlighted as exceptional, fun, and great value, with the unique railway arch setting adding to the charm. Overall, the brand enjoys a strong positive reputation for its commitment to quality, authenticity, local pride, and engaging customer experiences.

Copy Examples

• •Website Homepage Headline: "Aberdeen's True Spirit, Crafted in the Arches. Welcome to City of Aberdeen Distillery – reviving our city's distilling heritage, one small batch at a time. Discover our gins, book an experience."
• •Social Media Post (Gin School): "Unleash your inner distiller! 🌿✨ Join Alan & Dan at the Aberdeen Gin School, set in our unique railway arch home. You'll explore a world of botanicals, create your own signature gin recipe, and take home a full-sized bottle of your very own craft. Book your unforgettable experience today! #CityOfAberdeenDistillery #GinSchool #Aberdeen #CraftGin #SupportLocalABZ"
• •Product Description (Flagship Gin): "Meet Aberdeen Gin: A tribute to our city. Distilled with passion under the Palmerston Road arches, this is our homage to Aberdeen’s rich history and bright future. Classic, yet vibrant – it’s gin as it's meant to be, from the heart of the Silver City. #MadeInAberdeen #AberdeenGin #ScottishGin"
• •Facebook Ad (Tour Focus): "Hear the rumble of the trains, taste the spirit of Aberdeen! 🚂🍸 Our Discovery Tour offers a welcome G&T, a journey through Aberdeen's distilling past, and samples of our finest gins. A truly unique city experience. Limited spots – book your adventure!"
• •Instagram Bio: "Aberdeen's first city distillery in 80 years! 🥃 Friends Alan & Dan crafting award-winning gins & unique Gin School experiences in a historic railway arch. #AberdeenDistillery #ScottishGin"