Brand Tone

friendly, approachable, and family-oriented

Brand Values

• •Quality
• •Affordability
• •Family
• •Bridging Lifestyles
• •Authenticity/Heritage

Best Practices

• •Understand who you're talking to – their values, lifestyle, and language. Tailor your copy to resonate with them authentically.
• •Use welcoming language, avoid overly formal jargon, and engage with customers in a conversational manner, reflecting the "family-owned" feel.
• •Consistently highlight the lasting nature and reliability of the products, aligning with the practical needs of workwear and the desired longevity of country fashion.
• •Use storytelling and imagery in your copy that evokes the "country spirit" and the practical or aspirational aspects of the clothing.
• •Ensure the tone used on the website, social media posts, email marketing, and any in-store signage is harmonious and reinforces the same brand personality.

Social Perception

reliable and trusted local source for quality country and workwear

Copy Examples

• •Headline: From the Paddock to the Pub: Gear Up with City N Country. Body: Whether you're working hard on the land or kicking back on the weekend, City N Country has you covered. Discover durable workwear and stylish country fashion that’s built for your life. #CityNCountry #WorkAndPlay
• •Headline: Dress the Whole Family in Country Style. Body: Real Aussie spirit, for every member of the family. At City N Country, find quality country clothing for men, women, and the little ones. Because country comfort is for everyone. #FamilyTradition #CountryLife
• •Headline: Authentic Brands, Local Heart. Body: We bring the best of Australian and international country brands right here to Far North Queensland. Shop genuine quality and timeless style at City N Country – your local connection to country heritage. #SupportLocal #TrueGrit
• •Headline: More Than Just Clothes, It's a Lifestyle. Body: Embrace the rugged charm and easy comfort of country living with City N Country. From sturdy boots to classic hats, find everything you need to live your country dream, wherever you are. #CountrySpirit #RuralFlair
• •Headline: City Style Meets Country Soul. Body: Get the best of both worlds! City N Country offers premium apparel that blends urban trends with timeless country appeal. Look good and feel great, from the city streets to the country trails. #CityMeetsCountry #VersatileStyle