Brand Tone

aspirational, welcoming, and knowledgeable

Brand Values

• •Passion for Discovery and Travel
• •Quality and Authenticity
• •Creativity and Personal Expression
• •Community and Connection
• •Mindful Experience (The Analogue Lifestyle)
• •Customer Engagement and Service

Best Practices

• •Embrace Storytelling: Weave in the "love of travel" and the "discovery of cultures" into product descriptions and brand narratives. This reinforces the origin and unique selling proposition.
• •Use Evocative and Sensory Language: Appeal to the tactile and experiential nature of stationery ("listen, smell, see and touch"). Use words that convey quality, craftsmanship, and the pleasure of writing or creating.
• •Maintain a Welcoming and Inclusive Voice: Address both seasoned enthusiasts and newcomers with warmth and encouragement. Position Cityluxe as a guide in their creative journey.
• •Highlight Community and Shared Passion: Regularly feature workshop experiences, customer creations (with permission), and collaborations with local creative groups to reinforce the community aspect.
• •Educate and Inspire: Continue to share knowledge through blog posts, videos, and social media content that offers tips, inspiration, and deeper insights into the world of stationery and journaling, positioning Cityluxe as a knowledgeable resource.

Social Perception

Cityluxe is generally perceived positively as a trusted retailer of quality and unique stationery items, valued for personalization services, a community hub, and good customer experience. It is seen as slightly upscale.

Copy Examples

• •Headline: Discover Your Next Story. Explore Cityluxe. Body: From the ink that flows like a whispered secret to the journal that awaits your adventures, find a world curated for the discerning writer and passionate creator. Visit the Cityluxe WorkRoom – where inspiration takes hold.
• •Headline: The Art of the Personal Touch. Engraved by Cityluxe. Body: Transform a beautiful pen or a trusted notebook into a timeless keepsake. Our expert engraving service adds that unique mark of distinction. Perfect for gifting, or a special treat for yourself.
• •Headline: Journey Through a World of Stationery. Body: Inspired by global travels and a love for the craft of writing, Cityluxe brings you an exquisite collection. Uncover unique finds and rediscover the joy of putting pen to paper. What will you create today?
• •Headline: More Than a Store, It's a Creative Sanctuary. Welcome to the Cityluxe WorkRoom. Body: Dip your pen into a new ink, learn the elegant strokes of calligraphy, or simply share your passion with fellow journalers. Our workshops and welcoming space are here to ignite your creativity.
• •Headline: For the Love of Analogue. Quality Tools, Endless Inspiration. Body: In a fast-paced world, find your calm in the tactile beauty of fine stationery. Cityluxe offers everything the modern scribe and creative mind needs – from fountain pens to washi wonders. Explore our collection.