Brand Tone

Inspirational & Creative, Enthusiastic & Passionate, Approachable & Friendly, Curated & Knowledgeable, Conscious & Responsible

Brand Values

• •Creativity & Individuality
• •Quality & Durability
• •Customer Connection & Service
• •Sustainability & Environmental Responsibility
• •Community Focus
• •Immersive Experience

Best Practices

• •Embrace "Inspirational Enthusiasm": Consistently use language that sparks excitement and encourages customers' creativity. Words like "discover," "curate," "inspire," "unique," and "beautifully unexpected" should be staples.
• •Highlight Expertise with Approachability: Position staff as knowledgeable "design and style experts" who are also friendly, helpful, and make the process "effortless, casual and fun." Avoid overly technical jargon unless explained in an accessible way.
• •Weave in Sustainability Naturally: Talk about reclaimed materials, SFC membership, and eco-friendly choices as an integral part of Cityhome's quality and design philosophy, not just a separate feature. This reinforces it as a core value.
• •Focus on Individuality and Storytelling: Craft copy that speaks to the customer's desire to create a home that reflects their personal style and story. Use phrases like "your unique style," "spaces that speak to you," and "tell your story."
• •Maintain a Visually Consistent Voice: Ensure that the language used in social media captions, website descriptions, and ad copy mirrors the "eclectic, inspiring" and "quirky-casual" yet modern aesthetic of the brand's visuals and showroom experiences. The words should feel like they belong in the beautifully styled rooms Cityhome presents.

Social Perception

Stylish & Modern, High-Quality (Potentially Higher Priced), Helpful & Design-Oriented, Eco-Conscious, Inspiring Shopping Destination

Copy Examples

• •Headline: Your Style. Uniquely Yours. Beautifully Home. Body: At Cityhome, we don't just furnish rooms; we help you curate a haven that tells your story. Explore eclectic designs and sustainable pieces, and let our experts guide you in creating a space that’s as individual as you are. Let creativity breathe.
• •Headline: Designed for Living. Crafted for Life. Body: Discover furniture and décor that blend timeless style with a commitment to our planet. From reclaimed woods to artisan-crafted accents, find pieces that are built to last and designed to inspire. Shop Cityhome and invest in a beautiful, sustainable future.
• •Headline: Fall in Love with Your Home Again. (And Again.) Body: Ready for a refresh? Our showrooms are an ever-evolving tapestry of design ideas, mixing modern trends with unique, unexpected finds. Come wander, get inspired, and let our friendly design experts help you make your home feel new. Shopping for your space should be fun – we make sure it is!
• •Headline: Beyond the Showroom: Crafting Your Perfect Space. Body: At Cityhome, your vision is our blueprint. Our complimentary design services connect you with style experts dedicated to understanding your lifestyle and taste. Together, we’ll transform your ideas into a beautifully functional reality. Book your consultation today and let's create something amazing.
• •Headline: Curated Finds for the Conscious Home. Body: We believe beautiful design and a healthy planet go hand-in-hand. As proud members of the Sustainable Furnishings Council, we meticulously source unique, high-quality pieces that are kind to the earth. Explore our collection and furnish your home with style and peace of mind.