Brand Tone

Caring & Nurturing, Trustworthy & Transparent, Traditional yet Modern/Scientific, Premium & High-Quality, Conscious & Mindful, Approachable & Reassuring

Brand Values

• •Safety
• •Natural Ingredients
• •Tradition & Heritage
• •Scientific Validation
• •Transparency
• •Efficacy
• •Consciousness/Mindfulness
• •Nurturing Care

Best Practices

• •Embrace "Grandma's Wisdom" Language: Consistently weave in the narrative of traditional Indian remedies ("Dadi Nani Ke Nuskhe") and the nurturing, caring aspect associated with grandmothers. This builds an emotional connection and reinforces authenticity.
• •Prioritize Transparency and Safety in Every Message: Always highlight the natural, safe ingredients and the absence of harmful chemicals. Mention dermatological testing and certifications where applicable to build trust.
• •Maintain a Balance Between Tradition and Science: While emphasizing heritage, also include references to modern scientific validation and dermatological approval to appeal to the informed consumer.
• •Use Warm, Reassuring, and Empathetic Language: Address parents' concerns with understanding and offer solutions that provide peace of mind. The tone should feel like advice from a trusted, knowledgeable friend or family member.
• •Be Consistent Across All Platforms: Ensure that the brand voice – caring, trustworthy, and consciously traditional yet modern – is uniform across the website, social media posts, product descriptions, customer service interactions, and marketing materials. This builds a strong, recognizable brand identity.

Social Perception

Trusted by Parents, Effective & Gentle, Authentically Indian, Premium Quality, Transparent & Honest

Copy Examples

• •Headline: Grandma's Wisdom, Modern Science. Pure Love for Your Baby's Skin. Body: At CITTA, we blend timeless family traditions with dermatologist-approved care. Our Moisturising Baby Balm, rich with 8 natural oils, offers the gentle, effective nourishment your little one deserves. Because we believe every touch should be as loving and conscious as yours. #DadiNaniKeNuskhe #ConsciousCare
• •Headline: See Every Ingredient. Feel Every Bit of Care. Body: Transparency is our promise. CITTA’s Tender Foaming Baby Wash is crafted with nature’s best – like Coconut and Aloe Vera – and nothing hidden. Gentle, safe, and lovingly made for your baby's delicate skin. Discover the CITTA difference. #SafeSkincare #NaturallyCITTA
• •Headline: From Our Family to Yours: Skincare You Can Trust. Body: Inspired by the nurturing care of generations, CITTA brings you skincare that’s both gentle and powerful. Our founders, a mother-daughter duo, believe in providing only the best – products that are 100% Grandma Approved and scientifically proven. Experience the love. #CITTAFamily #TraditionAndTrust
• •Headline: Consciously Crafted. Dermatologically Tested. Simply Pure. Body: The name CITTA means 'consciousness'. We pour that mindfulness into every bottle, selecting only the finest natural ingredients for our baby and adult skincare lines. Safe for sensitive skin, kind to the planet. Make a conscious choice with CITTA. #MindfulSkincare #TestedByExperts
• •Headline: More Than Just Skincare, It's a Ritual of Love. Body: Transform bath time into a cherished ritual with CITTA. Our tear-free, natural formulas, inspired by age-old Indian wisdom, ensure your baby’s skin is cleansed, nourished, and protected. Because those precious moments deserve the purest care. #CITTALove #GentleCareRevolution