Brand Tone

Problem-Solving, Encouraging & Reassuring, Practical & Direct, Innovative & Slightly Quirky, Confident

Brand Values

• •Innovation/Ingenuity
• •Convenience for Pet Owners
• •Cost-Effectiveness
• •Environmental Responsibility (Implied)
• •Perseverance/Patience (Inherent in product use)
• •Made in the USA

Best Practices

• •Focus on the 'Why': Always tie copy back to the core benefits for the cat owner: cleanliness, cost savings, convenience, and a better home environment.
• •Be Encouraging, Yet Realistic: Acknowledge that training takes patience and effort. Avoid over-promising instant results. Frame it as a rewarding journey.
• •Leverage Social Proof & Authority: Consistently mention 'As Seen On Shark Tank,' customer testimonials, and endorsements where appropriate to build trust and credibility.
• •Use Clear, Simple Language: Avoid jargon. The process should sound approachable and the instructions easy to understand. The tone should be helpful and supportive.
• •Maintain Consistency Across All Touchpoints: Whether it's website copy, product packaging, FAQ responses, or any (future) social media, the voice should remain consistent: problem-solving, encouraging, practical, and confident.

Social Perception

Intrigue & Novelty, Credibility through 'Shark Tank', Polarizing Results, Success Stories as Key Motivators, Seen as an Investment

Copy Examples

• •Headline: Tired of Litter Box Life? There's a Smarter Way. Body: Say goodbye to scooping, smells, and constant litter costs. The CitiKitty Cat Toilet Training Kit, as seen on Shark Tank, guides your feline friend to a cleaner, more hygienic routine. Imagine a litter-free home! CTA: Start Your Litter-Free Journey Today!
• •Headline: Yes, Your Cat CAN Learn! Unlock a Cleaner Home with CitiKitty. Body: Think toilet training is just for humans? Think again! Our proven, step-by-step system makes it easy to teach your cat new tricks. Thousands of happy cats (and owners) agree! CTA: Discover the Proven Method!
• •Headline: Save Money. Save Your Nose. Save the Planet. Body: The CitiKitty Cat Toilet Training Kit isn't just about convenience; it's about smart savings and a healthier home. Ditch the expensive, messy litter and reduce your environmental paw-print. CTA: Go Litter-Free & Eco-Friendly!
• •Headline: The 'Shark Tank' Secret to a Litter-Free Life is Here! Body: Remember that ingenious cat toilet training kit from Shark Tank? That's us! CitiKitty offers a patented, easy-to-follow system to transition your cat from the litter box to the toilet. CTA: Get Your Shark Tank Approved Kit!
• •Headline: Patience, Paws, and a Perfect Potty Solution. Body: Training your cat takes time, but the rewards are huge: no more litter! CitiKitty provides the tools and guidance for success. Our online forum and support are here to help you every step of the way. CTA: Join the CitiKitty Community & Succeed!