Brand Tone

Enthusiastic, Passionate, Appreciative, Inspirational, Quality-Conscious, Curated, Accessible & Friendly

Brand Values

• •Love for Art & Design
• •Quality & Craftsmanship
• •Personalization & Meaning
• •Customer Satisfaction
• •Celebration of Places & Memories

Best Practices

• •Emphasize Passion & Connection: Consistently use language that reflects a genuine love for art, design, travel, and personal expression.
• •Highlight Quality & Craftsmanship Detail: Briefly mention what makes it so (e.g., printed on archival paper, vibrant, fade-resistant inks, artist-designed).
• •Maintain an Inspirational & Uplifting Voice: Frame products not just as decorative items but as sources of joy, inspiration, and a way to personalize one's environment.
• •Be Inclusive & Accessible: While curated, ensure the language feels welcoming to everyone, from seasoned art collectors to those just starting to decorate their space. Avoid jargon where possible.
• •Encourage Storytelling & Engagement: Prompt users to share their connections to the cities or themes depicted in the art. Use questions and calls to action that foster a sense of community around shared experiences and passions.

Social Perception

Trusted destination for enthusiasts and collectors. Provider of high-quality, aesthetically pleasing, and meaningful decorative art.

Copy Examples

• •Homepage Banner: Capture Your Wanderlust. Adorn your walls with the soul of your favorite cities and the memories you cherish. Discover art that speaks to you at Cities We Love.
• •Product Description (City Map Poster): Relive those Parisian nights or London mornings every day. Our meticulously crafted [City Name] map poster isn't just a print; it's a tribute to your journey, designed with passion and printed to inspire. Bring home the beauty of [City Name].
• •Social Media Post (Instagram - showcasing a customer's decorated room): We LOVE seeing how you bring your cities home! 😍 @[CustomerTag]'s space is pure inspiration with our [Poster Name] print taking center stage. Where does your heart travel to? Share your Cities We Love stories! #citieswelove #homedecor #travelart #wallartinspo
• •Email Subject Line for a New Collection: New Arrivals: Art That Tells Your Story 🌍✨
• •"About Us" Snippet: Born from a shared love for art and the stories our favorite places tell, Cities We Love is dedicated to bringing you hand-selected, gallery-quality prints. We believe every wall deserves a piece of passion. Let us help you find yours.