Brand Tone

Expert, Trustworthy, and Aspirational

Brand Values

• •Quality and Durability
• •Expertise and Guidance
• •Family and Community
• •Customer Satisfaction
• •Holistic Solutions

Best Practices

• •Always Lead with Expertise: Frame communications from the perspective of a seasoned expert. Use phrases like "Our 45 years of experience has taught us..." or "We recommend this because..." to reinforce authority.
• •Weave in "Family": Consistently mention the "family-owned" aspect and the value of "family time" in your copy. This is a key differentiator and trust-builder.
• •Sell the Outcome, Not Just the Product: Focus on the benefits and experiences the products enable —relaxation, connection, luxury, and making memories. Use aspirational language that helps customers envision their new lifestyle.
• •Leverage Social Proof: Regularly incorporate customer testimonials, 5-star ratings, and community awards into marketing materials to continuously reinforce the brand's positive reputation and trustworthiness.
• •Maintain a Premium Voice: The language should always be professional, polished, and confident. Avoid overly casual slang or deep discounts that could devalue the premium positioning of the brand and its products. The tone should match the high quality of the items being sold.

Social Perception

Ciscon Outdoor Living is perceived very positively by the public and its customers. It is seen as a highly reputable and reliable local business. Customers view the company not just as a store, but as a team of credible experts who genuinely care about their clients' needs. The association with the award-winning, 45-year-old landscaping company provides a strong foundation of trust and quality that the retail arm successfully inherits. The perception is that of a premium, high-end provider that justifies its price point with superior products, knowledgeable service, and excellent post-sale support.

Copy Examples

• •Your Dream Backyard, Backed by 45 Years of Expertise. We don't just sell outdoor furniture, we build outdoor legacies. Explore our curated collection of premium, durable goods designed to last a lifetime.
• •It's more than a patio set. It's morning coffees in the sun, evening stories by the fire, and a lifetime of memories waiting to happen. Transform your backyard into the ultimate family retreat. #CisconLiving #DreamBackyard #FamilyTime
• •Engineered for the Canadian outdoors. Forged from heavy-gauge steel and designed for both stunning aesthetics and powerful, consistent heat, this isn't just a firepit —it's the new heart of your home. A family-owned design, built to bring yours together for years to come.
• •From the first stone to the final throw pillow, we're here to bring your complete vision to life. As your one-stop shop for outdoor transformation, we handle the design, build, and furnishing. All you have to do is relax. #OneStopShop #OutdoorOasis #CisconDifference
• •Ciscon Outdoor Living - 5-Star Rated. Burlington's trusted choice for hot tubs, patio furniture & pizza ovens. Family-owned, expert advice, no pressure. Visit our showroom today.