Brand Tone

Creative & Inspiring, Artisanal & Passionate, Personal & Friendly, Quality-Conscious & Proud, Playful & Unique

Brand Values

• •Craftsmanship & Quality
• •Uniqueness & Personalization
• •Design & Aesthetics
• •Passion & Dedication
• •Customer Satisfaction
• •Swedish Origin

Best Practices

• •Emphasize "Handmade in Sweden": Consistently highlight the artisanal origin and quality craftsmanship in product descriptions, social media, and about sections. This reinforces value and authenticity.
• •Use Warm and Evocative Language: Words like "glow," "magic," "story," "unique," "passion," and "handcrafted" can convey the brand's personal and artisanal feel.
• •Focus on Personalization and Uniqueness: Frame the products as a way for customers to express their individuality and create a unique atmosphere. Encourage custom orders and showcase diverse applications.
• •Maintain a Friendly and Approachable Voice: Especially in customer interactions, social media responses, and email communication. Reflect the passion of the makers.
• •Showcase the "Why": Share the inspiration behind the brand and the products (e.g., the story of creating a lasting gift for a loved one, the passion for vintage design). This adds depth and connects with customers on an emotional level.

Social Perception

Positive & Desirable, Premium & Artisanal, Trendy & Statement-Making, Giftable & Personal, Good Customer Service

Copy Examples

• •Headline (Website/Ad): "Light Up Your Story. Handcrafted Marquee Lamps, Uniquely Yours. Made in Sweden."
• •Social Media Post (Instagram/Facebook): "From our workshop in Sweden to your favorite space ✨ Each Cirkuslampan is more than just a light; it's a piece of handcrafted joy, ready to tell your tale. What letter or symbol speaks to you? #Cirkuslampan #HandmadeHome #SwedishDesign #UniqueLighting #PersonalizedDecor"
• •Product Description Snippet: "Crafted with passion and built to last, our [Product Name] lamp brings a warm, playful glow to any room. Designed and handmade in Sweden, it’s not just a light, it’s a conversation starter."
• •Email Marketing Subject Line: "💡 Bring Your Vision to Light with a Custom Cirkuslampan!"
• •About Us Snippet: "At Cirkuslampan, we believe lighting should be as unique as you are. That's why every lamp is born from a love for design and meticulously handcrafted in our Swedish workshop, bringing a touch of magic and personality to homes and businesses worldwide."