Brand Tone

Humble, customer-centric, and rebuild trust, while still highlighting the excitement of collecting.

Brand Values

• •Passion for Collecting/NASCAR
• •Community
• •Value/Access (Auctions)
• •Charitable Giving (Historically)
• •Business Protection (Contentious)

Best Practices

• •Acknowledge & Address Feedback (Carefully): While not dwelling on the past, subtly acknowledge the importance of customer trust and satisfaction in communications. Show, don't just tell, that the brand is listening and values its community.
• •Emphasize Transparency: Be clear in auction descriptions, terms, and customer service interactions. Rebuild trust by being upfront and honest.
• •Highlight Community & Passion: Focus on the shared love for diecast collecting and NASCAR. Use language that resonates with enthusiasts and emphasizes the joy of the hobby.
• •Professional & Empathetic Customer Service Voice: Ensure all customer interactions, especially in response to issues, are handled professionally, empathetically, and with a focus on resolution. This is crucial given recent events.
• •Consistent Messaging Across Platforms: Ensure the tone and core messages (value, community, passion for collecting, commitment to fair practices) are consistent across the auction website, social media, and any marketing materials. This includes influencer collaborations – ensuring their tone aligns with the desired brand perception.

Social Perception

Rebuild trust and demonstrate a commitment to customer satisfaction and community values.

Copy Examples

• •Headline: Rediscover the Thrill of the Chase. Rare Finds & Great Deals Await. Body: At CircleBDiecastAuctions, we're passionate about connecting collectors with the diecast they love. Explore daily auctions featuring unique and previously owned NASCAR memorabilia. We're listening to our community and are committed to making your collecting journey exciting and fair. Call to Action: Bid Now and Build Your Collection
• •Headline: Your Passion is Our Priority. We're Revving Up Our Commitment to You. Body: We know diecast collecting is more than a hobby – it’s a passion. CircleBDiecastAuctions is dedicated to providing a transparent and enjoyable auction experience. Find exclusive diecast models and let us help you capture those winning moments. Your trust is our checkered flag. Call to Action: Explore New Auctions
• •Headline: More Than Just Diecast. It's a Community. Body: Join fellow NASCAR enthusiasts at CircleBDiecastAuctions. We're working to be your most trusted track for rare diecast and exciting bids. We value your feedback as we continue to improve and serve the collecting community. Call to Action: Join Our Facebook Group & Share Your Finds!
• •Headline: Great Prices on Authentic Diecast. Start Your Engines! Body: Looking for that special addition to your collection without breaking the bank? CircleBDiecastAuctions offers a wide selection of previously owned and special buy diecast models. Secure, fair, and fueled by a love for racing. Call to Action: Find Your Next Favorite Today!
• •Headline: We're on a Mission: To Be Your Best Pit Stop for Diecast Auctions. Body: At CircleBDiecastAuctions, we understand that every collector, and every piece, has a story. We're committed to providing a reliable platform with exciting finds. We appreciate your support and are dedicated to earning your continued trust with every auction. Call to Action: See What's New This Week!