Brand Tone

Approachable and Friendly, Enthusiastic and Passionate, Helpful and Informative, Sales-Oriented but Casual

Brand Values

• •Individuality and Uniqueness
• •Value and Accessibility
• •Entrepreneurial Spirit
• •Creativity
• •Sustainability

Best Practices

• •Know Your Audience: Understand who you're talking to – their interests, language, and what resonates with them (e.g., treasure hunters, eco-conscious shoppers, art lovers). Tailor your language accordingly.
• •Develop a Persona: Write as "Jess Alice" – the friendly, enthusiastic curator and artist. Maintain this voice across all communications, from DMs to product descriptions.
• •Use "You" and "I/We": Speak directly to your audience using "you" and refer to the brand or yourself as "I" or "we" (if applicable) to foster a personal connection (e.g., "You'll love this because...", "I found this amazing piece...").
• •Highlight Uniqueness and Story: For preloved items, emphasize their unique history or style. For art, talk about the inspiration. This reinforces the value of individuality.
• •Be Authentic and Transparent: Especially with preloved items, be honest about condition. Authenticity builds trust. Let your genuine passion for your items and art shine through in your words.

Social Perception

Niche Community, Trust Dependent on Direct Interaction, Visually Driven Appeal, Personal Brand Connection

Copy Examples

• •Instagram Post (New Arrival - Preloved Dress): Spotted: this absolute gem of a vintage floral dress! 🌸 Perfect for sunny days and making a statement. Size M. Excellent preloved condition. Imagine this with your favorite sandals! DM to make it yours or find it on jessalice.com! #VintageFind #PrelovedFashion #UniqueStyle #JessAliceResell #SustainableStyle
• •Facebook Post (Art Promotion): ✨ New original piece added to the Jess Alice Gallery! ✨ 'Cosmic Dreams' (12x16 acrylic on canvas) is all about getting lost in color and texture. Perfect for adding a pop of creativity to your space. See more details and other available works on jessalice.com/art. What does this piece make you feel? #JessAliceArt #OriginalArt #AbstractPainting #SupportArtists #ArtForYourHome
• •Email Subject Line (Weekly Finds): 🤫 Psst... Your Weekly Dose of Unique Finds from Jess Alice is Here!
• •Product Description (Website - Accessory): Unlock a touch of timeless elegance with this beautiful preloved [Brand] scarf. Crafted from luxurious silk with a vibrant [pattern/color] design, it's the perfect accessory to elevate any outfit. In wonderful condition, ready for its next chapter. Add a unique flair to your wardrobe – you deserve it!
• •YouTube Video Title Idea (Reselling Tip): My Top 3 Secrets to Finding AMAZING Clothes to Resell! (Thrift Store Gold)