Brand Tone

Friendly, Enthusiastic, and Fashion-Forward

Brand Values

• •Style & Trend-Consciousness
• •Quality & Customer Satisfaction
• •Community
• •Accessibility
• •Social Responsibility

Best Practices

• •Embrace Enthusiasm: Always use energetic and positive language. Incorporate vibrant adjectives and emojis (tastefully) to maintain a friendly and exciting tone across all platforms.
• •Foster Community: Continue addressing your audience directly with inclusive terms like "shoe lovers" or "Cipelice girls." Ask questions in captions to encourage comments and make your followers feel like part of a conversation.
• •Stay Trend-Focused: Use words that evoke a sense of newness and style, such as "fresh," "trending," "latest drop," and "must-have." Align your copy with current fashion seasons and events.
• •Lead with Visuals, Support with Copy: Your product is visual. Let the high-quality photos and videos be the hero, and use short, punchy, and engaging captions that complement the imagery without overwhelming it.
• •Be Consistent Across Channels: While the format may change (e.g., TikTok video vs. Facebook post), the core brand voice—friendly, enthusiastic, and fashion-forward—should remain the same. This ensures a seamless and recognizable brand experience for the customer, no matter where they find you.

Social Perception

The public perception of Cipelice is overwhelmingly positive, largely shaped by the brand's well-curated online presence. Customers are highly engaged and positive, perceiving the brand as a reliable source for modern, stylish, and affordable footwear. The absence of negative reviews suggests high customer satisfaction with both products and the purchasing experience.

Copy Examples

• •✨ STEP INTO THE SPOTLIGHT! ✨ Our new collection just dropped and it’s pure fire. 🔥 Meet the 'Zagreb Nights' heels – designed to make you shine from dusk till dawn. Are you ready to turn heads? Tap to shop now! #cipelice #newcollection #highheels #styleinspiration
• •💖 Treat Your Feet! 💖 Your favorite styles are now on sale! Don't walk, run to our website to grab the perfect pair before they're gone. Life's too short for boring shoes. 😉 Shop the sale now at cipelice.com.hr! #cipelicesale #shoelover #fashiondeal
• •From coffee run to date night, we've got the shoes for it. 💁‍♀️ Which look is your vibe? 1, 2, or 3? Let us know! 👇 #cipelice #stylehacks #shoestyle #fitcheck #tiktokfashion
• •Be Bold. Be You. Be Unforgettable. Your next favorite pair of shoes is waiting. Discover the collection that’s designed for every version of you. [Shop New Arrivals]
• •Pssst... Something new and fabulous is inside! 👀