Brand Tone

Warm & Friendly, Authentic & Honest, Quality-Driven & Comfort-Focused, Appreciative & Customer-Centric, Proudly Scottish-Based

Brand Values

• •Quality & Craftsmanship
• •Authenticity
• •Customer Delight
• •Natural & Eco-Conscious
• •Comfort & Coziness
• •Value

Best Practices

• •Emphasize the "Feel-Good" Factor: Use words that evoke comfort, softness, warmth, and the pleasure of using the products (e.g., "snug," "cosy," "indulge," "cradle," "blissful").
• •Highlight Natural & Ethical Aspects: Consistently mention "eco-tanned," "natural fibres," "handmade," and the care for animal welfare to reinforce these core values.
• •Maintain a Warm, Personal Voice: Write as if speaking to a friend. Use contractions, occasional emojis where appropriate (like social media), and a generally approachable style. Refer to the "personal touch" of the brand.
• •Tell the Story of Origin and Care: Briefly incorporate elements of the Scottish base, the careful selection of materials, and the traditional craftsmanship to build authenticity and trust.
• •Show Gratitude and Customer Focus: Express thanks, invite engagement, and make it clear that customer satisfaction is a priority, mirroring their praised customer service.

Social Perception

A provider of high-quality, exceptionally comfortable, and warm sheepskin products, especially slippers. A trustworthy brand with excellent customer service and personal touches. An ethical choice due to its emphasis on natural materials and eco-friendly practices. A Scottish-based business offering good value for premium, handmade items. A brand that cares about animal welfare and traditional craftsmanship.

Copy Examples

• •Feel the Ciora difference. Snuggle into authentic, eco-tanned sheepskin, handcrafted with love and Scottish heart. Because everyone deserves a little everyday luxury.
• •Tired feet? Our [Slipper Name] are here to cradle them in pure, cloud-like comfort. Handmade from the softest, eco-tanned sheepskin, they're your perfect excuse to stay cosy. P.S. We still pop a little treat in every box! 😉 #CioraScotland #SheepskinSlippers #HandmadeWithCare #ScottishComfort #EcoFriendlyFashion
• •Give the gift of ultimate comfort! A pair of CIORA SCOTLAND sheepskin slippers isn't just a gift, it's a warm hug for their feet. Beautifully packaged and lovingly made. Discover thoughtful gifting, the Scottish way. [Link]
• •Transform your space with the natural elegance of our [Rug Name] sheepskin rug. Hand-picked for its luxurious texture and eco-tanned with care, it’s more than a rug – it’s an invitation to relax and feel good. Sustainably sourced, naturally beautiful.
• •Hello Cosy! 👋 Your Autumn Comfort from CIORA SCOTLAND Awaits...