Brand Tone

Passionate, Epic, and Technical

Brand Values

• •Quality and Authenticity
• •Inspiration and Creativity
• •Empowerment through Tools
• •Niche Specialization

Best Practices

• •Use Epic and Evocative Language: Consistently use words that tap into the "cinematic" and "trance" identity. Phrases like "sonic journey," "auditory landscape," "epic soundscapes," and "tell a story" reinforce the brand's core concept and emotionally engage the target audience.
• •Balance Passion with Technicality: Always pair passionate, inspiring language with clear, technical specifications. A producer's purchase decision is emotional (the desire to create) but also rational (will this work with my setup?). Mentioning "magic sound" alongside "NKS Ready" and "Modwheel assigned" builds trust and speaks to all facets of the customer's needs.
• •Leverage Cultural Touchstones: Continue to reference iconic films, games, and artists that define the brand's niche (Blade Runner, Vangelis, Assassin's Creed, Astrix). This creates a powerful shorthand that instantly communicates the aesthetic and builds a bond with fans who share those influences.
• •Showcase Customer Praise as Proof: Integrate direct quotes from customer reviews into marketing copy. Phrases like "No Fillers. Just Pure Useful Sounds" are more powerful coming from a fellow producer than from the brand itself. This reinforces the value of quality and community trust.
• •Focus on the "Why," Not Just the "What": Instead of just stating "this is a sound pack," frame it as a solution to a creative problem. The copy should answer: "Why do I need this?" The answer is to "get instant creativity," "find your sound," and "compose instantly." This benefit-driven approach is more compelling than simply listing features.

Social Perception

Highly respected for quality and seen as a go-to source within specialized music production communities, particularly for Trance and Cinematic sound design.

Copy Examples

• •Headline: Forge the Sound of a New Reality. Body: Our new collection, Dystopia, is here. Craft desolate landscapes and futuristic cityscapes with 128 meticulously designed presets for Spire. Inspired by the worlds of Blade Runner and Ghost In The Shell, these sounds aren't just presets—they are the beginning of a new story. What world will you build? #sounddesign #cinematic #scifimusic #tranceproducer
• •Subject: Your Next Epic Journey Awaits, [Customer Name]. Body: You know the power of a perfect pad and the drive of a classic sequence. That's why we created Morning Trance Vol. 2. We’ve channeled the golden era of Trance to bring you 64 new Dune 3 presets designed for pure melodic inspiration. No fillers, just authentic, track-ready sounds. Hear the demo and continue your journey.
• •Headline: Stop Searching. Start Creating. Body: Tired of scrolling through mediocre presets? CineTrance delivers powerful, cinematic sounds that inspire from the first note. Created by veteran producer Yahel Chabs, our sound packs are the secret weapon for producers of Trance, Psy-Trance, and Film Score music. Get the sound you hear in your head. Call to Action: Shop Sound Packs.
• •Explore the sonic universe of NEO Pads, our new Kontakt instrument. In this demo, we walk through the epic, emotional, and mystic pads that can transform your productions. All melodies are from the pack itself. Specs: 8 Multi-Sampled Pads, NKS Ready for Kontakt 7, 8 Modulatable Macros for easy sound-shaping. Find your sound. Link in bio. #kontakt #vst #musicproduction #ambientmusic
• •Primary Text: SOUNDS THAT TELL A STORY. Secondary Text: Epic presets and instruments for Trance, Cinematic, and Sci-Fi music producers. Instantly inspiring tools for your next soundtrack.