Brand Tone

Aspirational & Professional, Helpful & Educational, Visually Driven & Aesthetic-Focused, Direct & Benefit-Oriented

Brand Values

• •Quality
• •Creativity & Artistry
• •Efficiency & Accessibility
• •Customer Empowerment
• •Modernity & Trend-Awareness

Best Practices

• •Use descriptive words that evoke the desired aesthetic and cinematic quality (e.g., "rich tones," "deep contrast," "ethereal glow," "gritty realism"). Let the visuals lead, and have the copy support and enhance what the customer sees.
• •Frame the copy around how Cinegrading products help creators elevate their work from ordinary to extraordinary. Speak to their ambitions of achieving professional, high-impact visuals.
• •While being accessible, ensure the language reflects expertise in color grading and filmmaking. Avoid overly casual slang unless specifically targeting a very niche, informal segment. Use industry-standard terminology correctly.
• •Instead of just saying "Includes 10 LUTs," explain "Includes 10 meticulously crafted LUTs to instantly achieve diverse cinematic moods, saving you hours of grading time." Connect features to tangible outcomes for the creator.
• •Ensure the copy is easy to understand, gets straight to the point, and includes clear calls to action that guide them towards making a purchase or learning more. Use active voice.

Social Perception

Positive for Quality and Aesthetics, Seen as a Resource for Specific Looks, Considered Among Other LUT Providers, Reliant on Visual Proof, Target Audience Engagement

Copy Examples

• •Headline: Unlock Cinematic Excellence. Instantly. Body: Stop wrestling with complex color grading. Our professional LUTs give your footage the breathtaking, cinematic look you've always dreamed of – in just a few clicks. Elevate your storytelling today. CTA: Shop LUTs Now
• •Headline: From Raw Footage to WOW Footage. Body: Transform your videos with Cinegrading's signature LUTs. Designed by industry professionals, our packs deliver rich tones, perfect contrast, and that sought-after cinematic feel. Impress your audience, every time. CTA: Discover Your Look
• •Headline: Your Secret Weapon for Stunning Visuals. Body: Spend less time grading, more time creating. Cinegrading offers meticulously crafted LUTs that streamline your workflow and provide consistently beautiful results across Premiere Pro, DaVinci Resolve, and Final Cut Pro. CTA: Explore a World of Color
• •Headline: Craft Your Vision. Perfect Your Palette. Body: Don't let color grading be an afterthought. With Cinegrading's diverse collection of LUTs, from moody cinematic tones to vibrant travel looks, you have the power to perfectly match your visuals to your narrative. CTA: Find Your Signature Style
• •Headline: Join Thousands of Creators Elevating Their Content. Body: Experience the Cinegrading difference. Our easy-to-use LUTs and video assets are trusted by filmmakers and editors worldwide to achieve professional, captivating results. What will you create? CTA: Get Started with Cinegrading