Brand Tone

Professional & Authoritative, Inspirational & Aspirational, Helpful & Educational, Accessible & Supportive, Modern & Visually Driven

Brand Values

• •Quality
• •Creativity & Artistic Expression
• •Efficiency & Time-Saving
• •Accessibility & Affordability
• •Community & Support
• •Innovation

Best Practices

• •Focus on Visual Transformation and Emotion: Always tie the product (LUTs) back to the end result – stunning, cinematic, and emotionally resonant visuals. Use evocative language that paints a picture.
• •Balance Professionalism with Accessibility: While showcasing expertise and high quality, ensure the language isn't overly technical or intimidating for those newer to color grading. Emphasize ease of use and the support available.
• •Be Inspirational but Action-Oriented: Inspire creators with the possibilities, but always guide them towards a next step (e.g., "Shop Now," "Learn More," "Download Free LUTs," "Watch the Tutorial").
• •Maintain a Helpful and Educational Stance: Regularly share tips, insights, and how-to content. This reinforces authority and builds trust, making sales messages feel less transactional.
• •Stay Consistent Across All Platforms: While the style might adapt slightly for different platforms (e.g., more informal on TikTok), the core tone (professional, inspirational, helpful) and values (quality, creativity, efficiency) should remain recognizable. Ensure visual branding is also consistent.

Social Perception

As a Go-To Resource for LUTs, Enhancer of Production Value, Time-Saver, Trustworthy, Community-Oriented, Educational

Copy Examples

• •Unlock the secrets of cinematic color. ✨ Introducing the 'Noire Amour' LUT Pack – meticulously crafted to bring timeless black & white elegance to your films. Evoke emotion, add drama, and tell your story with unparalleled depth. Swipe to see the transformation. Link in bio to elevate your visuals. #Cinegrading #LUTs #Filmmaking #BlackAndWhiteFilm #ColorGrading #VideoEditing #CinematicLook
• •Limited Time: Achieve Your Cinematic Vision for Less – Cinegrading LUTs Inside! Stop dreaming about those stunning cinematic grades and start creating them. For a limited time, get 25% off all Cinegrading LUT packs and bundles. From epic blockbusters to intimate narratives, our professional LUTs are your shortcut to breathtaking visuals. Don't just film it, *feel* it.
• •Transform Your Footage. Tell Your Story. Professional Cinematic LUTs by Cinegrading. Instantly achieve the look you've always envisioned.
• •🤯 From flat to FAB in 5 seconds! Our 'Golden Hour' LUT is pure magic for those sunset shots. Wanna try? Link in bio for Free LUTs! #Cinegrading #ColorGrade #VideoEdits #FilmmakerLife #LUT #TikTokMadeMeBuyIt #VisualStorytelling
• •Mastering the art of color grading can feel like a daunting task, but what if you could achieve stunning, professional looks with just a few clicks? At Cinegrading, we believe powerful tools should be accessible. In this guide, we demystify LUTs and show you how they can become an indispensable part of your creative workflow, saving you time while elevating your final product.