Brand Tone

Friendly and Approachable, Creative and Inspiring, Playful and Punny, Genuine and Personal.

Brand Values

• •Creativity and Originality
• •Joy and Positivity
• •Community and Connection
• •Quality and Craftsmanship
• •Generosity and Support

Best Practices

• •Maintain a Personal and Friendly Tone: Always use "I" and "we" to create a direct and personal connection with the audience. Keep the language conversational, positive, and encouraging.
• •Highlight the 'Why' Behind the Product: Don't just sell a product; sell the feeling it evokes. Emphasize the joy, creativity, and connection that the items are meant to inspire.
• •Incorporate Storytelling: Share the story behind the designs, the creative process, or personal anecdotes related to the brand. This builds authenticity and a stronger brand narrative.
• •Engage with the Community: Ask questions, run polls, and encourage user-generated content. Make your audience feel like they are a part of the 'cindyyshaw' story.
• •Be a Resource: Continue to share valuable content like tutorials, tips, and recommendations. This positions the brand as a trusted authority and fosters a loyal following beyond just the products themselves.

Social Perception

'cindyyshaw' is perceived very positively by its audience as a source of high-quality, cute, and unique products. The founder, Cindy Y. Shaw, is seen as a talented, approachable artist who shares knowledge and supports other creators, fostering a loyal and engaged following. The brand is considered a helpful and respected member of the crafting community.

Copy Examples

• •Say hello to our newest enamel pin! This little guy is guaranteed to bring a smile to your face and a bit of flair to your jacket. We put a lot of love into this design and can't wait for you to see it in person. Tap the link in our bio to shop!
• •Sometimes, a little note is all it takes to make someone's day. Our 'Here For You' card is perfect for sending a little bit of love and support. Featuring a unique illustration on high-quality textured cardstock, it's blank inside for your own personal message.
• •Find the perfect gift for the creative souls in your life! From adorable stickers to beautifully crafted enamel pins, our shop is filled with unique treasures that are sure to delight. Shop our holiday collection now and spread a little joy.
• •Ever wonder how our stickers are made? Come with us behind the scenes as we take a design from a simple sketch to a finished product. It's a little bit of magic and a whole lot of fun! #smallbusiness #stickerbusiness #crafting
• •This month, we're celebrating the amazing creative community we're a part of! We're sharing some of our favorite tips for aspiring artists and featuring a few of the amazing creators who inspire us. Plus, get a sneak peek at what's coming to the shop next week!