Brand Tone

Artistic & Inspired, Authentic & Personal, Empowering & Confident, Mindful & Ethical, Elegant & Timeless, Approachable & Genuine

Brand Values

• •Individuality & Self-Expression
• •Ethical & Sustainable Practices
• •Craftsmanship & Quality
• •Timeless Design
• •Inspiration & Artistry
• •Comfort & Wearability
• •Empowerment

Best Practices

• •Always Emphasize Craftsmanship & Ethical Sourcing: Consistently mention the handcrafted nature of the jewelry and the use of recycled or responsibly sourced materials. This reinforces core values.
• •Weave in Inspirations: Regularly reference the brand's design inspirations (architecture, geometric forms, art deco, Scandinavian design) to maintain an artistic and intentional tone.
• •Speak to the "Individual": Address the customer as someone who is unique, curious, and values self-expression. Use empowering language.
• •Maintain an Elegant yet Approachable Voice: The language should be sophisticated and reflective of high-quality design, but also warm, genuine, and inviting. Avoid overly technical jargon unless explaining specific design or material benefits.
• •Focus on Timelessness and Versatility: Highlight how the pieces are designed to outlast trends and can be worn effortlessly for various occasions, emphasizing both everyday comfort and special event elegance.

Social Perception

High-Quality & Well-Crafted, Unique & Artistic, Ethical & Trustworthy, Elegant & Sophisticated, Personal & Authentic, Empowering, A Valued Discovery

Copy Examples

• •Introducing 'Abstract Forms' – where architectural lines meet wearable art. Each piece is mindfully handcrafted from recycled sterling silver, designed to echo your unique narrative. Discover jewelry that’s as individual as you are. #CindyLiebel #EthicalJewelry #ArtInspired #TimelessDesign #HandcraftedLuxury
• •Elevate your everyday with our 'Geo Minimalist' studs. Inspired by the clean simplicity of Scandinavian design, these earrings offer a whisper of elegance and a statement of sustainable style. Made with 14K recycled gold, they are crafted for comfort, designed to last, and created to empower your authentic self.
• •Email Newsletter Subject: More Than Adornment, It's a Story. At Cindy Liebel Jewelry, we believe each piece carries the essence of its creation – from the ethically sourced gemstone to the final, handcrafted touch. This week, explore designs that speak to the curious collector in you, blending timeless appeal with conscious craftsmanship. Wear your values, beautifully.
• •Define your style with intention. Cindy Liebel Jewelry offers timeless, handcrafted pieces for the modern individual. Inspired by art and architecture, and committed to sustainable practices, our collections are made to empower and endure. Explore jewelry that reflects your world. Shop now.
• •Cindy Liebel: Sculptural Elegance. Intentional Minimalism. Ethically Crafted. Discover jewelry designed for the ever-curious individual, made to journey with you.