Brand Tone

Passionate & Enthusiastic, Community-Focused & Supportive, Accessible & Inclusive, Educational & Informative, Friendly & Approachable, Quality-Conscious

Brand Values

• •Passion for Analog
• •Community Building
• •Quality Service
• •Accessibility
• •Education
• •Customer Focus
• •Local Connection

Best Practices

• •Always Prioritize Passion: Let the genuine love for film photography shine through in all communications. Use enthusiastic and positive language.
• •Foster Community Engagement: Actively interact with followers, feature customer work, ask questions, and use community-centric hashtags. Make customers feel like part of a supportive group.
• •Educate and Empower: Share knowledge freely. Create helpful content (blog posts, tips, tutorials) that demystifies film photography and processing for all skill levels.
• •Maintain an Accessible and Friendly Voice: Avoid overly technical jargon unless explained. Use a conversational, approachable, and encouraging tone, as if speaking to a fellow film enthusiast.
• •Showcase Quality Through Visuals and Testimonials: Let high-quality scans of customer work and positive reviews speak to the lab's commitment to excellence. Ensure your own visual content is also high quality and reflects an appreciation for the aesthetics of film.

Social Perception

A reliable local resource, Supportive of the film community, Producing quality results, Passionate about film, Knowledgeable and helpful

Copy Examples

• •Just look at these incredible tones! 🤩 Shot by the talented @[customer_username] on [film_stock] and developed right here at CFL. We're so inspired by what our community captures. What have you been shooting lately? Share your film adventures with #CincinnatiFilmLab for a chance to be featured! #FilmIsNotDead #AnalogCommunity #DevelopAndScan #SupportLocalFilm
• •Your Film's Journey Starts Here. From first-timers to seasoned pros, Cincinnati Film Lab offers passionate processing, stunning scans, and a community that believes in every frame. Let's keep film alive, together.
• •New to E6? Or just curious about the magic of slide film? 🎞️✨ Our latest blog post breaks down everything you need to know about E6 processing – demystified and made simple. Because at CFL, we’re all about empowering your film photography journey. Click here to learn more!
• •Cincinnati, keep those film cameras clicking! 📸 Whether it's C-41, B&W, or E6, your rolls are in passionate hands at Cincinnati Film Lab. Easy drop-off at Bagel Brothers or mail us your precious cargo. Quality scans, quick turnarounds, and a whole lotta film love. Visit cincinnatifilmlab.com today!
• •More Than a Lab, We're Your Film Family. At Cincinnati Film Lab, we pour our passion into every roll. Quality developing, expert scanning, and a shared love for the art of analog. Thanks for trusting us with your memories. Keep shooting! #KeepFilmAlive