Brand Tone

Classic, confident, and quality-focused, reflecting authority and expertise. The tone is professional, yet also style-oriented and aspirational, with a nostalgic undertone.

Brand Values

• •Innovation and Pioneering Spirit
• •Quality and Durability
• •Comfort and Fit
• •Timeless Style
• •Accessibility

Best Practices

• •Lead with Heritage and Innovation: Always connect the product back to the brand's rich history and pioneering spirit. Use phrases like "the original," "pioneers of," and "a legacy of" to reinforce this.
• •Focus on the "Feel": Emphasize the comfort and superior fit of the jeans. Use descriptive words like "second skin," "flawless fit," "moves with you," and "unmatched comfort."
• •Maintain a Confident and Authoritative Voice: Use clear, direct, and confident language. Avoid overly trendy slang that might detract from the brand's established and quality-focused image.
• •Highlight Versatility and Timelessness: Showcase how the jeans can be styled for different occasions and how their classic designs transcend fleeting trends. Use copy that speaks to a lasting wardrobe investment.
• •Adapt to the Platform, but Not the Core Message: While the tone can be slightly more casual and engaging on social media, the core values of quality, innovation, and heritage should always be present. For product descriptions, be detailed about the fabric and fit. For broader brand messaging, focus on the story and legacy.

Social Perception

CIMARRON JEANS is perceived as a reliable, stylish, and high-quality denim brand with a strong heritage. In Japan, it is seen as an established brand undergoing revitalization for a modern, fashion-conscious female demographic. In Mexico, it's highly regarded for offering exceptional quality and durability at an accessible price point. In Europe and the US, it has a cool, 90s retro appeal, known for colorful and stylish denim, good fit, and unique style. Overall, it successfully combines a legacy of innovation with a reputation for quality and comfort.

Copy Examples

• •The Original Stretch. The Perfect Fit. Before it was a trend, it was our invention. CIMARRON JEANS pioneered the colored stretch jean, the "second skin" that changed everything. Discover the legacy of comfort, quality, and timeless style in our new collection.
• •Feel the Difference Quality Makes. It’s not just denim. It’s decades of innovation woven into every pair. Our jeans are crafted for a flawless fit that moves with you, designed to last, and styled to be worn everywhere. That's the CIMARRON promise.
• •Your Go-To Jeans for Effortless Style. From a casual day out to a night on the town, CIMARRON JEANS are the versatile staple your wardrobe needs. With a wide range of colors and classic cuts, find the perfect pair to express your unique style.
• •The 90s Are Calling. We're Answering. Throw it back with the brand that defined an era of denim. Our latest collection brings back the bold spirit of the 90s with a modern twist. Get ready to fall in love with CIMARRON all over again.
• •Don't Just Wear Jeans. Wear a Legacy. CIMARRON JEANS is more than a brand; it's a piece of fashion history. For over 40 years, we've been dedicated to crafting the perfect pair of jeans. Experience the heritage of quality and style that sets us apart.