Brand Tone

Authentic, Traditional, Proudly Mexican, Quality-Conscious, Stylish & Evocative, Respectful

Brand Values

• •Authenticity
• •Craftsmanship
• •Cultural Heritage
• •Quality
• •Passion
• •Style

Best Practices

• •Emphasize Heritage and Craftsmanship: Always weave in words like "handcrafted," "artisanal," "tradition," "legacy," and "Hecho en México" to reinforce core values.
• •Use Evocative and Respectful Language: Choose words that paint a picture of the vaquero lifestyle, the beauty of Mexico, and the skill of the artisans. Maintain a tone of pride and respect for the culture.
• •Maintain Visual-Verbal Consistency: Ensure the language used in copy directly reflects the rustic, quality-focused, and culturally rich imagery used on the website and social media.
• •Speak to Authenticity and Quality: Highlight the genuine nature of the materials and the dedication to creating high-quality, durable products that customers can trust and cherish.
• •Foster a Sense of Community and Pride: Write as if speaking to individuals who share a passion for Mexican culture, western style, and authentic craftsmanship. Encourage them to feel part of the Cimarrone story.

Social Perception

Customers/Followers: Those interacting with the brand on social media seem to appreciate the aesthetic, the "Hecho en México" aspect, and the quality of the products as presented. Engagement suggests an appreciation for the western lifestyle and artisanal goods. General Public: The brand is perceived as a provider of specialized, handcrafted western wear. The association with "artesanal" and "Hecho en México" likely lends a perception of higher quality and cultural value among those familiar with it.

Copy Examples

• •Headline: Cimarrone: Wear the Legacy. Body: More than a hat, it's a piece of Mexican soul. Handcrafted with passion, designed for generations. Discover authentic cowboy tradition. #HechoEnMexico #CimarroneLegacy
• •Headline: True Craftsmanship. Unmistakable Style. Body: Each stitch tells a story. Each Cimarrone hat is a testament to the enduring art of Mexican hat-making. Experience quality that speaks for itself. #Artesanal #VaqueroStyle
• •Headline: Rooted in Tradition. Designed for Today. Body: Cimarrone brings you the authentic spirit of the Mexican vaquero, handcrafted for the modern adventurer. Own a piece of heritage. #TradicionMexicana #EstiloCimarrone
• •Headline: The Mark of Authenticity: Cimarrone. Body: From the finest materials to the hands of skilled artisans, our commitment is to genuine Mexican craftsmanship. Feel the difference quality makes. #CalidadArtesanal #SombreroVaquero
• •Headline: Cimarrone: Crafted in Mexico, Forged in Spirit. Body: Embrace the bold spirit of the west with accessories that are as resilient and authentic as you are. This is more than fashion; it's a statement. #EspirituVaquero #HechoConPasion