Brand Tone

Professional and Expert, Helpful and Solution-Oriented, Inspirational and Aesthetic-Focused, Accessible, Customer-Centric

Brand Values

• •Quality
• •Expertise & Service
• •Innovation & Practicality
• •Aesthetics & Elegance
• •Reliability & Trust
• •Environmental Consciousness

Best Practices

• •Prioritize clarity and simplicity: While expert, avoid overly technical jargon unless addressing a purely professional audience. Explain benefits and solutions clearly.
• •Maintain a helpful and solution-oriented approach: Frame product descriptions and content around solving customer problems or helping them achieve their decorative goals (e.g., "How to...", "The best way to...").
• •Use high-quality visuals with complementary text: Let images inspire, and use copy to provide context, benefits, and calls to action that align with the aesthetic.
• •Be consistent across all channels: Whether it's a website FAQ, a social media post, or a YouTube tutorial, the core tone of professionalism, expertise, and helpfulness should remain evident.
• •Incorporate customer language and testimonials (Authentically): Use the positive language and experiences of existing customers (where appropriate and with permission) to build trust and reinforce brand values. Addressing customer queries directly and professionally, even in public forums, reinforces a customer-centric image.

Social Perception

Highly Regarded for Product Quality and Service, Seen as Specialists/Experts, Trustworthy and Professional, Helpful Resource

Copy Examples

• •Headline: Elevate Your Art, Effortlessly. Body: Discover our premium picture hanging systems designed for seamless installation and sophisticated display. No more wall damage, just pure elegance. Explore the collection at cimaises-et-plus.com. Call to Action: Shop Now & Transform Your Space.
• •Headline: The Secret to a Flawlessly Decorated Interior? Body: It's in the details. Our range of decorative mouldings and innovative lighting solutions adds that professional touch to any room. Get expert advice and find your inspiration at Cimaises et Plus. Call to Action: Visit Our Showroom or Browse Online.
• •Headline: From Gallery Walls to Cherished Photos – Hang with Confidence. Body: Whether you're a professional curator or a home decorator, our versatile hanging systems provide the strength, flexibility, and discretion your artwork deserves. Quality you can trust, service you'll appreciate. Call to Action: Discover Your Perfect Hanging Solution.
• •Headline: Tired of Holes in Your Walls? There's a Smarter Way to Display. Body: Cimaises et Plus offers elegant picture rails that allow you to change your art and photos as often as you like, without ever picking up a drill again. Practical, stylish, and surprisingly simple. Call to Action: Learn How on Our Blog!
• •Headline: Illuminate Your Masterpieces. Body: The right lighting can transform a piece of art. Explore our specialized picture lights designed to enhance every detail and create the perfect ambiance. Expert solutions for homes, galleries, and exhibitions. Call to Action: Shop Lighting.